Andre Pontes Email & Phone Number

Tukwila, Washington, Us

Led marketing strategy, brand positioning, innovation, shopper marketing, creative agencies, and new brand development for a growth business. Corporate strategy project and consumer insights lead. People manager with direct reports.- Created a multi-year marketing strategy focused on driving brand awareness in key markets, customer-specific distribution, heavy shopper marketing tactics, and consumer trial through trade, promotions, and retailer SEO.- Built a plan to revitalize a struggling product segment through consumer insights and syndicated data.- Led consumer insights, managing agencies, building research briefs, and executing studies for attitude & usage, naming, positioning, and product concepts that uncovered critical insights that informed planning.- Executed analytical deep dives to identify key business opportunities, including competitive analysis, macro trends, syndicated and panel data insights.

Tukwila, Washington, Us

- Created a highly successful omnichannel marketing campaign that grew our key metrics of Brand Awareness, Net Promoter Scores, and Household Penetration, leading to year-over-year baseline growth.- Developed and executed an optimal marketing plan that grew dollar sales, share, and distribution, through focused gap analysis, customer pricing strategy, targeted digital promotions, and shopper marketing efforts.- Managed our shopper marketing strategy, focusing on servicing our internal sales stakeholders and their key customers’ needs with tailored solutions that drove savings and an increase in sales.- Developed a highly successful digital sponsored search plan doubling our revenue stream in two years, with significant Return on Ad Spend (RoAS) metrics and sales results across key customers.- Managed our R&D and Marketing team, with a focus on product development, optimization and driving clean ingredients for our entire portfolio.

Tukwila, Washington, Us

- Developed a multi-year innovation pipeline resulting in several successful product launches across multiple segments and platforms.- Built the company’s first consumer segmentation, identifying two target groups that informed marketing, sales, and product development efforts, resulting in top and bottom-line growth.- Led a cross-functional business development team to identify an add to our network, an alternative supplier for our main product line, resulting in a successful partnership that avoided product disruption during the pandemic in 2020.- Identified a need for disciplined project management practices and led the design and implementation of the first Stage Gate process and support tools for the company.

Family owned business, advised owners on best strategy to sell the operation. Conducted competitive assessments, analyzed financials and recommended optimal tax and debt management plan that led to a successful sale.

Seattle, Wa, Us

Managed the core business, marketing strategy, platform innovation and planning for the multi-million dollar Packaged Coffee Single Serve category for China and Asia-Pacific. People manager with direct reports.

Seattle, Wa, Us

Managed the core business, brand strategy, planning and platform innovation for the + billion dollar Blended and Refreshment categories for China and Asia-Pacific. People manager, managed a direct report.

Kent, Wa, Us

Brand Management, Customer Marketing, Innovation, Campaign Development and Planning.Managed the marketing strategy, execution and P&L for the business. Responsibilities included consumer campaign development, product innovation, portfolio optimization, forecasting, pricing and customer strategy. Cross-functional team leadership across critical growth projects. Continuous improvement efforts. Led 6 direct reports.

Minneapolis, Minnesota, Us

Brand Management, New Products, Campaign Development.Managed marketing strategy and the P&L for businesses worth over $280MM. Responsibilities included consumer campaign development, product innovation pipeline, portfolio mix optimization, customer strategy and branding.

New Brunswick, Nj, Us

Brand Management, Consumer and Customer Marketing.Managed the strategy and implementation of the OneTouch clinical and professional brand experience. Responsibilities included brand differentiating consumer campaign, sales messaging, and interactive experience.

Boston, Ma, Us

MBA Marketing internship for General Electric's premier executive development program.

Marketing Strategy. Led a successful marketing campaign and business development partnership that secured long term growth for the family owned business.

Lausanne, Ch

Marketing and Sales Management. Marketed top global brands such as Marlboro, L&M and Parliament. Developed new marketing and sales strategy that turned around a key business region in 1 year growing revenues by 15%. Led and coached 12 direct reports.

Leuven, Be

Managed Marketing and Sales for the leading beer and beverage brands in Brazil. Grew marketing efficiency by 25% with deep analytics and increased sales by 50% in the top market in the company. Led and coached 10 direct reports.

Rio De Janeiro, Rio De Janeiro, Br

One of the premier marketing consulting practices in Brazil, clients include Fortune 500 firms and government agencies. Role focused on Marketing Strategy and Communications.

Frankfurt Am Main, Hess, De

One of the global leaders in air cargo, recognized for customer service and marketing excellence.Supported the LATAM/Mexico/Central America regional marketing and sales office as the subject matter expert on marketing analysis, competitive monitoring and business reports.Assisted the Marketing Director in the development of key marketing plans, sales forecast and budget planning.

Responsibilities included cash flow management, accounts payable, foreign exchange and new systems integration.

Mba, Marketing And Decision Sciences

Marketing Certificate, Marketing.

Bachelor Of Business Administration (B.B.A.), Marketing And Strategy.

Education record