Pontus Frankenstein is the founder and creative director of FRANKENSTEIN STUDIO, a design and advertising studio specialising in fashion, beauty and lifestyle. The Studio is renowned for it's versatility, eclectic executions, successful campaigns and expertise in building brands within popular culture.As co-founder of the advertising branch at ACNE, a multi-media marketing agency, Mr Frankenstein is a serious multi-tasker and has explored multiple forms of expression including art direction, product design, interior design and directing. In 2010 he co-founded Joann Tan Studio, devoted to window display, installation, fashion shows, scenography and set design with presence in Stockholm and Milan, Italy. Frankenstein has led and overseen global creative and strategic direction on brands that range from Absolut Vodka to Daniel Wellington and Zlatan Ibrahimovic Parfums. His work for Vagabond Shoemakers, Moschino and Swedish Housemafia, created with the team at his eponymous studio, coincided with unprecedented growth and is widely praised. He has received awards at the Cannes International Festival of Creativity, as well as the Golden Egg Awards and The World Gourmand Cookbook Awards, where "Pontus by the book" was awarded the best designed cookbook in the world.The work of the studio has been exhibited in several cities such as Paris, London, New York, Cannes, Berlin, Shanghai and Kuala Lumpur.