Responsible for the SMB P&L in the BeNeLux region

Leads all group commercial operations with P&L responsibility for a 1+ BSEK business. Drives strategic development, implementation and execution of long- and short-term goals to secure continued, profitable, growth.Responsible for brand and performance marketing, product management and buying, retail stores and site optimisation, data science and CRM. In total more than 80 professionals in offices in Stockholm, Oslo and London.Member of management team, reporting to CEO.The Babyshop Group is a leading reseller of children products and clothing on www.babyshop.com, www.alexandalexa.com, www.lekmer.se and www.oiidesign.se. The group also runs seven retail stores in Norway and two in Sweden. The group is shipping to more than 130 countries and is headquartered in Stockholm with corporate offices in London, Oslo and a 43.000 sqm automated warehouse in Jönköping.

Responsible for the category organisation, online platform and eCommerce operations. In total around 60 specialists in product management, product specialists, pricing, traffic acquisition, site optimisation, UX and digital design.Key responsibilities- Transactional business ownership (Sales and Profit) approx 65% of total sales (85% of SMB business)- Traffic acquisition and performance marketing budget- Full P&L responsibility for the B2C business- Vendor management, Marcom income and Group Executive Sponsor for Dell Technologies- Launch of the transactional business in the NetherlandsMember of SMB Nordic leadership team and Executive Leadership TeamReporting to Executive Vice President SMB Nordic

Responsible for Dustin’s Nordic Small and Medium B2B and Consumer and Online Sales business area with a P/L, with 350.000 corporate and private customers, representing more than 3.6 BSEK of sales. - Also responsible for Dustin’s Nordic ecommerce stores, online marketing and contact centers- Member of Dustin Group Management Team.

- Nordic responsibility for transactional sales and profit- Optimise assortment, availability, pricing and promotions - Definition and execution of Group Analytics and AI roadmap- Development of group pricing strategies and tools- Financial planning and follow-up of sales, profit and unit SG&As- Lead team of 14 advanced analytics and pricing professionals- Member of Product marketing management team

- Full Nordic Sales and P&L responsibility for Core customer segment i.e. unmanaged SMB customers- Strategy development and execution for Core segment- Financial budgeting, forecasting and follow-up of segment P&L- Sales and profit follow-up and optimisation with pricing and product managers- Campaign follow-up and optimization with marketing planners and online channel specialists- Customer experience in online store and contact center- Member of Nordic Online sales management team

- Turn-around of Contact center organization post ERP system launch- 7 direct reporting team managers in 3 countries (approx. 80 FTE)- Responsible for Order/Sales, Customer Service and Outbound Team- Budget responsibility

- Expansion into new countries (France) and new product categories (bags and jeans)- Set-up and lead business development function (3 FTEs)- Lead IT department (13 FTEs)- Member of group management and regular reporting to Board of Directors- Tender and implementation of new logistics partner (approx. 20 MSEK (50%) annual saving) and transport agreements in 9 countries (approx. 15% annual saving)- Development and launch of new proprietary web platform (organic traffic up 40% post launch) and tender and implementation of new PIM and Finance systems- Renegotiated customer payment agreements- Reporting and analysis platform implemented

Performance management