A career creative, I made my first mark when I designed the signature C pattern for Coach. Baptized by the NYC fashion industry of the late 90's and early 00's, my passion for brand evolved during my tenure at Target, where I helped them develop their private label strategies. After some consulting and soul-searching, I co-founded a retail innovation agency / brand incubator, called New Lab, within the Creative Partners Group, a premier manufacturer's rep firm at the time. Armed with New Lab, the CPG grew exponentially over five short years, our secret weapon being a creative seat at the merchandising tables. All this has led me to my current role as CMO of SAFE4R, the most robust, socially-powered personal safety app available. With a unique business model, we are entering markets with an enterprise approach. As CMO, my focuses are brand-fitting SAFE4R into strategic industry verticals, hard goods product development, corporate partnerships, business development, and content strategy.