Chris Ponzillo Email & Phone Number

Pendleton, Oregon, US

• Lead the development and execution of comprehensive marketing strategies to promote the Oregon UAS Accelerator.
• Oversee brand development and product marketing initiatives to enhance visibility and engagement.
• Collaborate with cross-functional teams to drive growth and innovation within the UAS industry.
• Develop and implement program curricula and provide business and marketing mentoring to accelerator participants.
• Spearhead program and software implementation, including the development of an AI business evaluation tool.
• Recruit partners, sponsors, and investors to support program growth and sustainability.

• Leverage expertise in Search Engine Optimization (SEO) and Conversion Optimization to enhance clients' online presence and drive measurable results.
• Develop comprehensive brand strategies and content plans that resonate with target audiences and align with business objectives.
• Implement digital strategies and omni-channel marketing to maximize client reach and engagement across various platforms.
• Provide strategic business and process optimization services, utilizing AI to enhance efficiency and effectiveness in operations.
• Craft roadmaps to help clients achieve their goals, focusing on business planning, strategic development, and process improvement.
• Utilize AI-driven tools for content optimization, research, and process automation to streamline operations and improve decision-making.

Irvine, California, US

• Provide strategic consultative services to assist small businesses in starting operations, optimizing processes, increasing sales, and securing funding.
• Specialize in refining Brand & Business Strategy, developing omni-channel marketing plans, and optimizing online presence through SEO, CRO, and Sales Funnel Optimization.
• Develop and present online courses on Branding, Marketing, Management, Technology in Business, Product Development & Sourcing, Ecommerce, Shopify, Amazon, and more.
• Leverage AI for content optimization, process optimization, and research to enhance business planning and strategic initiatives.
• Implement strategies for content marketing, sales, and content strategy, ensuring alignment with business goals.
• Utilize platforms like Shopify and Amazon to expand market reach and optimize ecommerce operations.

• Acquired full ownership of the brand in February 2020 in exit from Dastmalchi.
• Positioned the brand and intellectual property for sale and successfully exited the brand, through sale, in December of 2021.
• Designed products and managed production, delivery, warehousing, and fulfillment with vendors.
• Developed brand and omni-channel marketing strategies to successfully launch and maintain brand and product line.
• Trained internal sales, influencer, retail, and customer service teams on brand and sales

Newport Beach, California, US

• Developed company protocols and criteria for onboarding new products and initiating new brands.
• Established brand development process utilized to launch multiple product and service brands.
• Responsible for management and integration of company’s Brand Management, Product Development, Marketing, and Creative teams to develop launch and market all internal brands and products.
• Co-established the company’s influencer marketing program, finding influencers, negotiating contracts, measuring performance, executing photoshoots and marketing campaigns across multiple brands.
• Worked directly with the internal retail teams and external rep groups to produce product presentations, and occasionally white labeled products, for in-store and online placement for retailers such as: CVS, Walmart.
• Set and managed strategic direction of each brand to achieve yearly, quarterly, and monthly goals that aligned with the overall corporate strategic plan

Newport Beach, California, US

• Responsible for the over site of the Marketing, Creative, and Media Buying Departments for a full-service advertising agency for professional services (lawyers, dentists, home financing, etc.).
• Oversaw a minimum of $1 million / month media budget spread across a mix of broadcast, online, and display mediums.
• Reduced overall cost of acquisition by 35%
• Increased sales department closing ratio by 33%

Dallas, TX, US

• Optimized department’s billing systems and procedures to increase department productivity and revenue by over 300%.
• Eliminated outsourcing of marketing collateral saving the company a minimum of $150,000 / year.
• Worked directly with brokerage teams to prepare pitches and material to acquire new business - these brokerage teams acquired the business 100% of the time on these pitches.
• Produced marketing collateral that assisted brokerage teams in achieving a total consideration in excess of $1 Billion on millions of square feet leased or sold.

Dallas, TX, US

Dallas, TX, US

As Operations Manager for Enex Wireless it was my responsibility to insure that we received accurate payment from all of the companies we were re-selling service for.I accomplished this by working with management, department heads and developers, to automate our process into a system that tracked all customer orders and insured that they were fulfilled.

Bachelor'S Degree, Business Administration / Marketing

Education record