Managing Director Of Brand Strategy / Co-Founder
Newport Beach, California, Us
• Developed company protocols and criteria for onboarding new products and initiating new brands.• Established brand development process utilized to launch multiple product and service brands.• Responsible for management and integration of company’s Brand Management, Product Development, Marketing, and Creative teams to develop launch and market all internal brands and products.• Co-established the company’s influencer marketing program, finding influencers, negotiating contracts, measuring performance, executing photoshoots and marketing campaigns across multiple brands.• Worked directly with the internal retail teams and external rep groups to produce product presentations, and occasionally white labeled products, for in-store and online placement for retailers such as: CVS, Walmart, Target, Sephora, etc.• Set and managed strategic direction of each brand to achieve yearly, quarterly, and monthly goals that aligned with the overall corporate strategic plan• Managed goals, teams, and members through as system of executable one-page plans, brand and individual goals and controls, along with cascading KPIs for each brand, manager, and team member - each step being developed in conjunction with the responsible team members and managers • Coordinate internal product launch events, external launch parties, tradeshows, store take-over events, as well as internal recognition and team building activities.• Responsible for the creation of quarterly investor presentations, and investor pitch presentations.• Responsible for the creation and delivery of yearly State of the Company presentations and events to the internal team• Successfully exited in 2020, taking complete ownership of Bradford Watch Company.
