- Develop a deep understanding of the cultural, social, and economic factors that influence consumer behaviour in LATAM and Caribbean countries. Stay updated on market trends, competitor activities, and customer preferences in each country.- Collaborate with the marketing and sales teams to develop an effective merchandising strategy for the region. Define product assortments, promotional campaigns, and pricing strategies tailored to each country's market.- Strategically plan and execute all homepage and landing page refreshes, aligning with marketing campaigns and seasonal promotions to drive traffic and engagement.- Regularly analyze sales performance, conversion rates, and customer engagement metrics to identify areas for improvement. Generate reports and provide insights to management on market trends, competitor activities, and customer feedback.- Monitor website performance, promptly addressing any issues and ensuring quality assurance for product listings and web content to maintain a seamless online shopping experience.- Establish and maintain strong relationships with sellers to facilitate promotional activities, listing improvements and price adjustments resulting in increased product visibility and sales.- Participate in training programs, workshops, and conferences to enhance skills and knowledge in merchandising and related areas.

- Handling multiple international brands like Gant, True Religion and maximising their sales potential on online marketplaces through cataloguing, discounting and inventory management.- Run daily/weekly/monthly reports related to sales and inventory. Provide insightful, clear and relevant analysis. Prepare agendas for Review Meetings; share site performance and take away learnings.- Understand current trends, opportunities, assortment, competition and buyers vision by category of business and use this knowledge to properly assort, merchandise and market product online on multiple business models like dropship and outright.- Work cross functionally with other department stakeholders including merchandising, production and marketing to deliver on overall company goals.- Perform other assigned projects and functions as directed by management including account reconciliation, audit and marketing planning.- Provide leadership and individual developmental growth to associates in the department to ensure efficiency in operations; meeting of individual & group targets.

- Strategize ways to build market share, increase revenue, and acquire success through innovative developments in organizational structure. Facilitate sales presentations and communications for upcoming joint venture opportunities and collaborative business efforts. - Build and cultivate relationships with clients, buyers and managers through personal interactions to yield recurring sales. - Responsible for cataloguing across all marketplaces to establish product loyalty through continual efforts to build, re-brand, modify, and increase product offerings in a way that is honest, competitive, and true to the company mission. - Accountable for the overall maintenance, performance and product selection of the website through daily navigation, testing to continually improve customer experience.- Assisted in content creation for various mediums and creative photoshoots capturing the brand essence.

Designed and curated brand image via packaging, stickers and logo design that resonates with the client's brand ideology.

- Created and maintained relationships with key decision-makers for each account ensuring a thorough understanding of their needs to run the business smoothly. - Was responsible for the overall maintenance, performance and product selection of the site through daily navigation, testing and use of online analytics to continually improve customer experience. - Used strong business acumen to increase top-line sales by merchandising top sellers and writing orders to support stock levels. - Processed and administered all in-coming orders and accounts to ensure timely dispatches of products. - Utilized design skills, customer service and follow-through in order to maximize sales opportunities. - Supervised performance of members to ensure efficiency in operations; meeting of individual & group targets

- Processed and administered orders from all sale channels to meet deadlines. - Assisted customers with merchandise selections, provided styling and fashion information to fulfil their needs. - Created product presentations and communication plans for new product assortments. - Organized store merchandise racks and displays to promote and maintain visually appealing environments. - Improved operational efficiencies while managing customer requests store inventory, transactions, new purchase orders and pricing needs.

- Conceptualized for new collections by analyzing fashion trends and brand philosophy. Developed new prints, selected materials to work with for assorted accessories. - Developed prototypes and embroidery samples using various surface techniques for the given brief. - Managed workflow from design through initial samples to production-ready goods for smooth execution of orders. - Created and maintained Line sheets for product design and costing in partnership with Associate Merchandiser to ensure successful product line presentations.

- Performed conceptual development of two product range of bags through intensive brand research and trend forecast. - Oversaw technical designs of products from concept to factory, including material and trim selection.

- Conducted analysis on the functioning of various departments and their role in creating a product to identify and improve key risk areas. - Designed a range of accessories that highlighted the essence of their brand language.