Data Custodian: Manage and analyze customer data to ensure accurate tracking and reporting.Reporting & Insights: Develop and maintain dashboards to track KPIs, adoption metrics, and marketing campaign performance. Analyze data to identify trends and provide actionable recommendations for improvement to stakeholders.Automation: Streamlined the manual bookings cleanup process using VBA macros, reducing weekly effort from 2 hours to just 5 minutes. Additionally, automated monthly reporting cleanup with Python, saving over 30-40 minutes per month.Customer Intelligence (CI): Enhanced customer intelligence by identifying and leveraging the right data sources. Onboarded Snowflake and accessed key tables, optimizing lead sourcing and saving over 3 hours per week. This initiative became the top lead source for GTM, Activation, and Adoption.Renewal Motion: Developed and implemented strategies to improve customer retention and lifecycle management, contributing to a more efficient renewal process.

Key role in VMware's Learning Measurement & Analytics team, Supported Sales, Technical, Partner, Enablement, Operations, and Finance, BU teams. Ensured data integrity, global collaboration, and built user-friendly interactive Tableau dashboards. Managed change requests, updated critical management reports (QBOs). Single-handedly managed VCCL(VMware customer connect learning) platforms reporting requests and building Tableau dashboards.

Produced insightful reports and interactive dashboards, collaborating closely with stakeholders like Levi's (Merchandise, Sales, Accounts), Peter England (Sales), and Titan. Focus on inventory management, sales analysis, revenue and merchandise planning, staff KPIs, seasonal trackers and more.As the company expanded its retail business with Levi's, I led the expansion(project), and created processes for merchandise planning and operational KPI reporting to support store operations.