At RetailOnline.in, an E-Commerce store offering a wide range of products such as Stationery, Art & Supplies, Home & Kitchen, and more, I serve as the Social Media and Ads Manager. My key responsibilities include:Social Media Management: Developing and executing social media strategies across various platforms to increase brand visibility, engagement, and follower growth.Meta Ads Management: Creating, managing, and optimizing Meta ad campaigns to attract targeted traffic… Show more At RetailOnline.in, an E-Commerce store offering a wide range of products such as Stationery, Art & Supplies, Home & Kitchen, and more, I serve as the Social Media and Ads Manager. My key responsibilities include:Social Media Management: Developing and executing social media strategies across various platforms to increase brand visibility, engagement, and follower growth.Meta Ads Management: Creating, managing, and optimizing Meta ad campaigns to attract targeted traffic and boost conversion rates.Amazon PPC Campaigns: Overseeing Amazon PPC campaigns, including Sponsored Brand and Sponsored Product ads, to enhance product visibility and drive sales.Campaign Execution and Optimization: Setting up, managing, and continuously refining ad campaigns based on performance data and analytics to maximize ROI.Website and Brand Development: Collaborating with the web development team to provide strategic inputs for website improvements, ensuring a user-friendly experience and consistent brand messaging.In this role, I leverage my expertise in social media and digital advertising to:Drive successful marketing initiatives that contribute to the overall growth of RetailOnline.in.Enhance the company's online presence and brand recognition.Provide insights and strategies to improve campaign performance and achieve business goals.By effectively managing social media and ad campaigns, I help RetailOnline.in connect with its audience, increase sales, and strengthen its market position. Show less

Manage and execute the social media strategy for Smart Green Card, a brand providing guidance to green card seekers.Schedule and post content on various social media platforms to maintain a consistent online presence.Utilize Clickup software for social media content planning, scheduling, and workflow management, ensuring efficient and organized content delivery.Monitor and analyze social media performance using Kajabi, track key metrics, and provide insights to improve engagement… Show more Manage and execute the social media strategy for Smart Green Card, a brand providing guidance to green card seekers.Schedule and post content on various social media platforms to maintain a consistent online presence.Utilize Clickup software for social media content planning, scheduling, and workflow management, ensuring efficient and organized content delivery.Monitor and analyze social media performance using Kajabi, track key metrics, and provide insights to improve engagement and reach.Respond to comments, messages, and inquiries from the audience promptly, maintaining a positive and professional online reputation. Show less

Executed and managed advertising campaigns on Facebook Ads Manager, including campaign setup, audience targeting, ad creatives, and budget allocation.Conducted in-depth analysis of campaign performance, using metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to optimize and fine-tune ad strategies.Generated daily analytical reports to provide real-time insights into campaign performance, allowing for timely adjustments to improve key performance… Show more Executed and managed advertising campaigns on Facebook Ads Manager, including campaign setup, audience targeting, ad creatives, and budget allocation.Conducted in-depth analysis of campaign performance, using metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to optimize and fine-tune ad strategies.Generated daily analytical reports to provide real-time insights into campaign performance, allowing for timely adjustments to improve key performance indicators.Collaborated with the creative team to design and test ad creatives that resonated with the target audience, contributing to improved engagement and conversion rates.Managed budget allocation for advertising campaigns to maximize ROI and achieve cost-efficient results.Stayed up-to-date with industry trends, emerging advertising platforms, and changes in ad algorithms to ensure that campaigns were in line with the latest best practices. Show less

Collaborated with a diverse portfolio of client brands to execute performance marketing campaigns, including digital advertising, email marketing, and social media promotions.Worked closely with a team of graphic designers and content writers to create and implement compelling and results-driven marketing collateral for clients.Assisted in the development of graphic designs by providing creative direction and referencing industry best practices to achieve client objectives.Conducted… Show more Collaborated with a diverse portfolio of client brands to execute performance marketing campaigns, including digital advertising, email marketing, and social media promotions.Worked closely with a team of graphic designers and content writers to create and implement compelling and results-driven marketing collateral for clients.Assisted in the development of graphic designs by providing creative direction and referencing industry best practices to achieve client objectives.Conducted data-driven content strategy research, optimizing content creation and distribution to align with client goals and target audiences.Contributed to the management of digital advertising budgets, ensuring efficient allocation of resources for maximum ROI.Played a key role in content strategy, creative development, and ad copywriting to enhance client branding and messaging.Gained hands-on experience in client communication, understanding their unique requirements, and delivering marketing solutions that met or exceeded their expectations.Successfully coordinated and collaborated with cross-functional teams, supporting a holistic approach to marketing and brand promotion. Show less