Pooja Gupta Email & Phone Number

Delhi, India

New Delhi Area, India

• Responsible for strategic planning, business development, new initiatives, partnerships and acquisitions for JK Media Network. Accountable for designing the strategy that fulfill the objectives, maximize revenues.
• As a Strategic Partner, successfully launched and converted Regional Channel ‘JK News’ into a National Channel as “JK 24X7 News” in November 2016 and led the brand campaign to ensure brand salience. Handled Brand.

Noida Area, India

• Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal for all 10 ZMCL channels.
• Meticulously managed drive of the business Scorecard and Metrics for and services around revenue market penetration and expansion, partner and field readiness. Successfully launched ZMCL's National News Channel ‘India.
• Orchestrated company's marketing and business execution around the offline data driven marketing such as e-mail, CRM and marketing automation for generating leads. Deftly undertaken the responsibility of ensuring.
• Responsible for Implementation of market policies Channel Management; accountable for setting & achieving the top-line, middle-line and bottom-line targets within the prescribed budget and time. Identifying.
• Striving to put across the brand message effectively by planning & carrying out the right brand communiqué. Thought up & put into practice innovative business strategies to improve the product awareness and ensure.
• Kept a tab on business dynamics and realigning policies and programs to combat competition and stay firmly afloat in fiercely competitive market.

Noida Area, India

• Entrusted with the onus of monitoring all the activities pertaining to business development of News Nation & News State from drafting of brand communication to ensuring its coverage on various platforms within and.
• Strived to put across the brand message effectively by analysis of TAM ratings, competition, program performance for formulating marketing plans, plotting of FPC, editorial and sales support. Analyzing channel.
• Planned & carried out the right brand communiqué. Created & put into practice innovative business strategies to improve the products/services awareness and ensure enhanced brand visibility.
• Involved in networking & lobbying with Government & statutory bodies for compliance wherever desired. Built relationship with FICCI, RAI, CII, and participated in various seminars and conferences for company.
• Ingeniously rendered services to enable smooth flow of operations and corporate communications designed to deliver a brand-consistent while developing and enhancing existing business relationships.

Noida Area, India

• Experienced to handle the strategic management and tactical production work of integrated marketing programs. Developed strong understanding of the critical importance of building and protecting brands. Skilled in.
• Strategized and initiated the Marcom strategies and monitored the growth of Brand, market share deliver on lead generation goals for driving the business.

Film City, Noida

New Delhi Area, India

New Delhi Area, India

Teen Murti House, New Delhi

Bachelor Of Commerce (B.Com.), Commerce, First

Master Of Commerce, M.Com, Commerce, Second

Diploma In Advance Business Management Program, Management Concepts And Corporate Communications, First