− Established a vision and roadmap for MyAvnet Full Service Platform. Prioritized roadmap to customer needs and Sales/business objectives, and actively communicate roadmap progress to Digital Leadership and stakeholders− Deliver 3 completely functional core customer sites using agile methodology in 16 bi-weekly sprints, conducted complete SIT and UAT with our European teams and created a comprehensive go-to-market plan− Expand Avnet's digital capabilities by developing cutting edge platform that allows engineers to easily design with Avnet solutions− Collaborate with leaders, stakeholders and project teams across Avnet to identify, and drive execution and alignment on cross functional needs, end- to-end requirements and KPIs for large digital projects− Identified data fields and data sources regionally that were required to assist in establishing a global data lake. This powered analytics engine for all business processes− Built an analytics reporting suite, web and mobile ,using Power BI and other internal technologies that automated and provided business insights and future predictions to enhance strategy development by leadership stakeholders− Assisted in forming the data layer, worked with Data analysts in creating tags using DTM and GTM in Adobe Launch. This helped in A/B testing activities using Test and Target to improve CRO and revenue our global site

- As part of the global digital team, leverage best practices to establish customer lifecycle programs that nurture, grow, retain and reactivate customers to deliver profitable customer growth globally.- Responsible for ensuring active customer growth in Americas, EMEA, APAC, and Japan by developing campaigns and programs that reduce new and existing customer churn and drive customer loyalty.- I work closely with the regional team members to deliver Digital Marketing strategies using PPC, SEO, VSE, and email automation via Marketo.- Built Marketing Campaign Tracker App via Power Apps that helped unify and enrich data across Dynamics 365 and Microsoft Power Platform to give holistic guidance and improve decision making allowing operational and performance efficiencies for our leadership team.- Use online Merchandizing to personalize the customer's journey on avnet.com all in an effort to present, promote and ultimately increase digital sales on avnet.comAbout Avnet: Avnet is ranked 168 in Fortune 500 companies. We are a global technology solutions company with an extensive ecosystem that delivers design, product, marketing, and supply chain expertise for customers at every stage of the product lifecycle. Founded on New York City’s Radio Row in 1921, today Avnet’s 15,400 employees in 125 locations work with more than 1,400 technology suppliers to serve 2.1 million customers in more than 140 countries. Avnet supports customers of all sizes, entrepreneur to enterprise, at each stage of the product lifecycle with a comprehensive ecosystem and portfolio of design and supply chain services.

Responsibilities I was hired for at Best Western Hotels & Resorts• Overseeing strategic partnerships to maximize their value.• Leverage external service providers to deliver design, optimization, and user experience programs.• Under the direction of the eCommerce leadership team, executed, through service providers, digital experience strategies including UI/UX enhancements to bestwestern.com, ongoing testing, and optimization of key task flows, competitive research and development of digital best practices.• Facilitate the delivery of project supporting task work including mock-ups, designs, A/B testing plans and analysis.

Manage various marketing programs and strategic communications initiatives, both internally and externally. Oversee day-to-day operations for all marketing programs. Ensure the performance of all duties in accordance with the company’s policies and procedures, all U.S. state and federal laws and regulations, wherein the company operates. - Lead marketing team and partnered with cross-function leads such as Data Engineering, Product Management, Marketing, Customer Service and increased KPI by 5x- Developed and executed best-in-class B2B recruiting campaigns and B2C consumer-facing sales funnel marketing strategies to drive revenue and support Retail Loan Consultants in retention, growth, and awareness.- Lead the Dynamic Retargeting Ads for 1200 Loan Consultants as a powerful branding and conversion optimization tool with proven ROI.- Created tiered training modules for digital advertising and conducted bi-weekly webinars for Loan Consultants to help elevate their business.- Managed to track, measuring and monitoring client marketing results and social media platforms through the use of web analytics proprietary loanDepot software tools like Salesforce and Total Expert.- Conducted in-person and digital recruiting demos to attract talented Branch, Regional, and Divisional Managers. - Built strategic funnel marketing adhering to the consumer’s journey digitally for branch managers to recruit talent locally and for the loanDepot Retail Recruiting.About loanDepot: loanDepot is more than just a traditional non-bank lender. Think cutting edge, a fin-tech enterprise leading the mortgage industry through the age of digital disruption.

Bluume transforms businesses into sales machines. We help business owners attract new customers, build them into raving fans and produce massive growth. Our team of experts accomplishes this through smart marketing solutions, proprietary “Brand IQ” software and Point-of-Sale technology.Our goal: address and solve the #1 problem for businesses - sales!Defined and executed marketing strategies, with a focus on digital marketing campaigns, social media, websites, and email marketing. Devised targeted marketing planning and implementation, aligning with client’s business objectives.- Designed and led lead-generation Facebook and Instagram ad campaigns from the ground-up, resulting in 300% lead-form submissions increase month over month.- Utilized A/B testing and multivariate analysis to achieve over 50% conversion rate and 3.5% CTR for lead generating ad campaigns in the restaurant industry including high-end restaurants.- Managed over $5000 monthly budget for various lead generating campaigns for over 12 small business clients that included a high-end Sushi restaurant in downtown Chicago, an Optometrist in downtown Chicago and Orland Park and an Orthodontist in Mesa, Arizona, to name a few.

Coordinate and plan various events and oversee trade shows to promote flavor and fragrance awareness. Develop strategies and execution plan (e.g., booth design work, coordinate schedule, timelines, and product sales).

Devised marketing initiatives, campaigns and strategies to promote brand awareness to potential customers. Developed targeted marketing planning and implementation, aligning with business objectives. Led all aspects of marketing including planning, communications and Public Relations, social media, Search Engine Optimization (SEO), digital marketing, copywriting and event management.

Administered digital content changes on 12 Aramark websites in a timely transaction. Prepared content assets (e.g., resizing images, updating metadata tags, creating digital ads, pdfs) for the Aramark websites and social presence. Designed digital ads, email blasts and Facebook ads utilizing Photoshop, HTML and Dreamweaver. Monitored site content to ensure accuracy, relevance and timeliness. Created and produced monthly marketing performance reports of all Aramark websites using Google Analytics and internal data sources.

Assisted valued guests with travel inquiries including brochure requests or websites inquiries, booking new lodging, tours, and activity reservations while providing world-class customer service. Leveraged upselling sales techniques and other tools to achieve weekly agent sales goal. Collaborated with reservation supervisors, quality assurance coordinators, reservations manager, and marketing director to ensure sales conversion. Adhered to company’s policies and procedures.

Directed daily operations of the hotel including P&L, budgeting, forecasting, guest satisfaction and safety, staff scheduling and support, cleanliness, and community involvement. Generated sales and maximized profits by effectively recruiting, training, developing, and communicating hotel and guest expectations to the entire team. Promoted business through various channels and direct marketing.