Communications Strategy: Developed and executed a comprehensive communications strategy to enhance brand awareness, highlighting the firm’s diverse architectural portfolio, technical prowess, unique strengths and many philanthropic efforts across various mediums. Social Media Growth: Achieved a 3,000-follower increase on LinkedIn by implementing a new social media strategy. Produced on-brand, engaging content that transformed complex architectural concepts into accessible and compelling stories.Inter-department Coordination: Organized and led weekly inter-department meetings to ensure a consistent and accurate flow of information from the technical team to the marketing team, fostering better collaboration and understanding.Automated Information Processes: Created highly efficient, automated processes for gathering and organizing technical information from project teams using Microsoft Forms and Power BI, streamlining internal workflows and improving data accuracy.Content Creation: Wrote and edited engaging and persuasive narratives of architectural projects, emphasizing unique features and the firm's innovative approach. This content boosted client interest and enhanced brand prestige across multiple platforms, including the website, case studies, and social media.Social Media Management: Proactively managed and expanded the firm's presence on Instagram and LinkedIn, driving substantial engagement and brand awareness growth. Utilized content calendars for effective content gathering, organizing, and scheduling.Business Development Support: Played a pivotal role in preparing and coordinating responses to RFPs. Collaborated closely with marketing and project teams to gather necessary information and craft compelling proposals, significantly improving the firm's success rate in business development efforts.

- Working on & implementing a comprehensive marketing strategy to elevate the brand & increase revenue- Planning & developing social media calendars + campaigns with end-to-end management - Establishing and implementing influencer collaborations to increase brand awareness - Designing creative assets for digital & print marketing material (email, social media, in-store posters & website banners)- Writing compelling & consistent copy in brand tone + voice for the website, social media, emails & blogs- Managing franchisee relations & supporting regional marketing efforts - Establishing and sustaining relationships with external vendors to support the current and future goals of the organization - Supporting internal stakeholder awareness and engagement on campaigns, including developing internal communications, marketing campaign overview presentations, and results summaries

Pitched and wrote thought-provoking narratives, that delved deeper into the cultural and historical parts of the society. I've explored the untold stories of the mental health struggles of Indian sportsmen, the complex landscape of trans rights in India, and the plight of women living under the oppressive rule of the Taliban

- Wrote captivating product content across Hudson’s Bay and Lord & Taylorbanners in a fast paced and challenging environment- Accurately followed and developed copywriting standards for a broad-range ofcommodities- Kept up with fashion trends, terminology and brand specifics to best serve thecustomer and meet product launch dates- Multi-task while maintaining an eye for detail

- Launched the digital presence of the brand through branding, website & social media channels- Gained 3000+ new followers in first 6 months through SEO, PPC & social media marketing- Created content in the form of copy, graphics, photos & videos for the website, paid ads, social media channels & promotional marketing materials such as posters & brochures- Constantly kept an eye on the current competitors to consistently improve the current marketing plan and introduce new measures

- Wrote articles on green beauty featuring the brands products- Created content for brand's Instagram and schedule it on Hootsuite- Created newsletters to promote monthly offers and special sales - Set up brand's Facebook Shop page

- Built stories in Wordpress for the website - Fact-checked stories for the print magazine - Worked on SEO using Google Adwords, Google Trends and other softwares- Did photo-search for other articles - Pitched and wrote new stories for the website

- Pitched and wrote articles on sustainable/green beauty - Transcribed interviews- Photo searched for other stories

- Created web content for the fashion and food section of the magazine- Attended events happening around the city

- Researched and spotted current fashion trends at domestic and global level- Wrote articles on beauty, skincare, makeup and fashion- Uploaded the articles, along with images on Wordpress - Attended product launch events, fashion shows and other events in the city- Wrote a weekly column of Best Dressed celebrities men and women

- Pitched story ideas to the city editor- Researched current events happening in the city and cover them - Interviewed people and gather quotes for the story- Wrote and submitted the story to the editor