Senior Marketing Specialist
CurrentIdentify the new campaigns ideas/opportunity for product promotion and brandingManage the marketing budget and ensure programme milestones are achieved on time and within budgetPartner with creative agencies for the deliverables and handle the negotiations Coordinate with the sales team and other departments to produce effective strategies, information gathering and minimize the marketing activities challengesAnalyse data to evaluate the success of the marketing efforts and come up with new ideas to improve brand marketing and exposureExpertise in product positioning, identifying target audiences, and develop marketing plans with specific objectives across different channels and segmentsAnalyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesWork on developing strong social media presence and impactful brand imagePlan out product pre-launch and launch activities and develop marketing materialsManage print material design and development requirement such as box packaging, leaflets, brochures, banners, posters etc. and distribute to branches for sales enablementCo-align with senior management and sales teams to put the strategy into practise. This will include:o Design and develop creative communication and marketing products – presentations, briefings, print material, product videos, brochures, corporate gifting etc. that will maximise brand message, support programme objectiveso Develop a digital strategy for brand positioning, product promotion and attract the target audience over social media platformso Plan out for the website redevelopment, identify the creative agency, negotiations, seek approvals and design implementationso Co-align with agency and internal team for website development, better user interface and right content deliveryKey Initiatives:• Website revamp project initiative• Product packaging design• Partner program initiative
