- Digital marketing owner and lead for retail banking products like Personal loans, Wealth & Investment services , NRI segment, Digital payment channels ( UPI, online bill pay, Bharat QR) and Credit Card surrogate products- Social Media marketing owner and lead for brand Standard Chartered on key platforms i.e. Facebook, Instagram, Twitter and YouTubeMy role as Associate Director - Digital marketing encompasses these core responsibilities - - Digital acquisition and performance management for retail banking products- Social media marketing for brand Standard Chartered to promote reach, awareness and engagement- SEO to drive website traffic via content development, page creation, backlink strategy and on-page changes for retail products- App enhancement, development and marketing for retail and corporate services- Website management and analytics (GA) for performance tracking

- Brand marketing for retail products - cards, mortgages and deposits- Brand communication via ATL, BTL platforms for reach and efficiency. - New segment launch and segment marketing - Customer Lifecycle Management tool to incubate and retain newly onboarded clients.

Branch feasibility study & revamp of branches through contextual communication a. Study of competition & existing business to recommend opening or closure of branches b. Branch Delight for customers through contextual branch branding & communication to bring in the brand essence & execution across 420 branchesStrategic Marketing for Smart Achievers Program in association with Manipal University a. Conceptualization & brand communication for strategic initiative to recruit front line staff b. Branding, referral programs, employee contests, on-ground & online promotion to drive leadsB2B Marketing for a new strategic initiative to expand presence in Banks/NBFC’s a. Conceptualizing brand communication for TG – CEO/CFO looking for an apt insurance partner b. 360 degree communication approach with corporate film, tech video, mailers, online promotionLead generation for Direct Business a. Cost effective lead gen modules based on questionnaires, alliances with Mc Donalds, Meru Cabs, Gold Gym, Customer referral parties and sponsoring congregations with TG presence

Sports marketing Objective – To communicate DHL’s core brand attribute of “Speed” through BTL promotions, customer hospitality, print media, digital & social media a. Managed DHL’s association with the First Indian F1 Grand Prix. b. Handled DHL’s Alliance as Official Logistics Partner for Mumbai, Delhi & Bangalore MarathonFashion EventsObjective – To communicate DHL as a trade facilitator for Textile vertical through BTL activities, customer hospitality, digital media & PR a. Ideated and launched DHL’s exclusive show at the Lakme Fashion Week Industry Events – To create thought leadership for DHL in the exporter community a. Managed The International Trade Awards in collaboration with CNBC TV18 as the Presenting Sponsor Brand communication through electronic, print, & online mediaBrand Management Objective – Maintain & Innovate B2C products to increase Retail footfalls & aid conversion a. New product development – Festival Express & Prepaid Cards with a 50% YOY growth b. Introduced Digital media for lead generation – growth from 0% to 10% of lead baseBrand alliances with HDFC Ltd., Samsonite, Matrix Calling Cards, Cross Word, Yatra.com a. 360 degree communication through BTL promotion, brand alliances, print ads, radio & PR b. Brand Management for niche service In collaboration with India Post - Core brand development, process improvement & trainings at Post offices Brand relaunch of WorldNet Express resulting in 115% shipment growth

Performance analysis for core industries and products through secondary research followed up with FGD and primary researchCompetition tracking of product launches, operational capabilities, revenue and trade-lanes

Undertook projects for service quality improvement and managing a team of 9 contact center executives to handle customer queries and capture cross selling opportunities