An accomplished marketing professional with over 16 years of experience in driving marketing strategies for B2B events, exhibitions, conferences, and publications across India, Oman, and the UAE, resulting in business growth through creative, data-driven marketing campaigns.In my recent senior roles, I have played a key role in acquiring and retaining customers, generating revenue from sales and sponsorships, and aligning marketing efforts with project management requirements. I have worked closely with national government bodies, regional Ministries, trade associations, event partners, and strategic advisors, contributing to the profitability of events across various industry verticals including energy, oil, gas, petroleum, construction, building, logistics, transport, lighting, professional audio, music, entertainment technology, automobiles, food, beauty, personal care, healthcare, pharmaceuticals, retail, and hospitality.With a strong track record of leading marketing for over 40 trade exhibitions and conferences, I am well-versed in using Mar-tech and Event-tech tools to run ROI-focused campaigns and boost attendee engagement. The experience of leading highly-skilled teams, streamlining workflow processes, multi-managing projects, collaborating with cross-functional teams, and liaising with external stakeholders, has further optimised performance of campaigns.During the pandemic, I successfully transitioned to a hybrid work model, managing remote teams and balancing on-site responsibilities while achieving desired results.