Experienced analytics professional with close to 10 years of expertise in FMCG, Retail and B2C ecommerce domain. Proficient in leadership & senior stakeholder management and adept at guiding projects from conception to completion.My background in business analysis and insight generation has honed my ability to strategize effectively, yielding optimal results. I specialize in SKU rationalization, Customer Segmentation, RFM analysis, Supply Chain analysis, Go-To Market (GTM) strategy analysis, BI development and ensuring maximized efficiency. I bring a keen eye for strategic insights to the table by using my descriptive, diagnostic analytical lens and story telling skills.My skill sets encompasses a wide range of tools & languages including SQL, Power BI, Tableau, Excel, Advanced Excel, Google Big Query, Data Studio, SAP BO, Python, EDA, IRI, Power Point Presentations, Requirement gathering & documentation, JIRA, Database & working knowledge of ETL and data transfer tech tools like Informatica, Knime, Kafka, Tibco