Pooja B Email & Phone Number

Mumbai, Maharashtra, India

Bengaluru, Karnataka, India

- Formulated strategies for the brand “ ZENFOREST Specialty Coffee”- branding, logo, design, brand pallet & packaging.• Evaluated specialty coffee market, consumer needs,& pattern• Conducted competitor analysis of 12 companies- Blue Tokai, Araku Coffee, Sleepy owl, Rage Coffee, etc• Benchmarked cost of operations with competitors & analyzed business feasibility • Copywriting- conceptualization, website development & content building

• Behavioral study of the Bangalore market• Project SAFAL - devised a novel strategy to expand the curd market, increased the sales +180%,Bangalore• Feasibility check by running the successful pilot in two areas of Bangalore• Devised SOP, training module- a process-centric implementation plan, execution & follow-up (tracking) mechanism. • Laid out scalability plan for Bangalore & Chennai markets.• Recommendations- given to boost brand image, brand equity, packaging & marketing

Bangalore Urban, Karnataka, India

1. Team lead of the Project:- A case study on the Diffusion of smart technology in the Agriculture sector of rural India in association with Nottingham Trent University, UK - conversed and interviewed around 25 farmers from various regions of Karnataka2. Played a major part in laying the foundation for the portfolio METAFRESH( A platform for exotic Vegetables)by dealing with various partner farms, stakeholders, collaborations, and business talks with the industry3. Actively coordinated with the team in the launching of Agricultural Drone vertical- BEEGLE FLY, exhibited in Techbharath2022, educated Ag- tech enthusiasts and demonstrated Seed-bombing(re-forestation purpose), Fertilizer spreading, Nutrients spraying, and pitched an idea to the Hon’ble State and Central Agriculture Ministers- Dr. B C Patil (K’nataka), Dr. Jitendrasingh(PMO), Mr. Kailash Baytu(Rajasthan) and Ashok Dalaiva(IAS), Shobhakarandlaje(K’nataka) 4. Handled an educative portfolio Happening Farming of the company and conducted 7 plus workshops and training on Hydroponics for around 50+ Urban Farmers. Involved in digital marketing and promotional activity of the company, handled official social platforms of the company viz, LinkedIn, Instagram, etc

1.Worked on a project 'Emerging Digitech' which deals with AI, ML,, Blockchain technologies emerging in the sector of Agriculture.2. Created awareness on the latest technologies to the crowd of 200 plus students and locals.3. Assisted in building ICPF- Integrated Circular Pyramid Farming (microponics) system as part of company’s R&D activity following 5 SDGs.

FOOD PROCESSING - Gained valuable insights and hands on experience in the field of food processing, supply chain and value addition by visiting food processing units, bakery units, involving in production of value added products and marketing. Attended various webinars on awareness of food, sanitization and other related areas of food processing. FlORICULTURE AND LANDSCAPING : Raised nursery plants right from bed-preparation to selling the plants, which tended to work on various challenges coming in the lane, from getting quality seedlings in the beginning to marketing, understanding customer needs, choices and satisfaction in the end.Gained various skills and art like IKEBANA and BONSAI.

Pgdm-Abm, Agribusiness/Agricultural Business Operations

B.Sc. (Hons.), Agriculture, Agriculture Operations, And Related Sciences

Higher Secondary Education, Science, 90.5 %

Sslc, Class Of 2015, 97.28%