Data Products for the Finance Organization.

Building Assortment and Space Optimization Products to enable Data Driven Merchandising at Lowe's Retail

Lead a team of 7 in supporting the Lowe's Stores Finance Team with ad-hoc Analytics and Reporting Solutions

Product Owner for building a Data Catalog UI for the Information & Analytics team at Unilever- Liaise with cross-functional teams within Unilever across all the main Business Functions like Data Policy, Consumer data, Shopper data, Media and Market Share, Supply Chain Data, extending to include all other data sets relevant for Customer development, to build an Enterprise View Data Catalog for the Leadership Team- Led a team of Full stack developers and UI/UX developers to build the Catalog- Was responsible for the product vision, planning design, usability and quality of releases. Personalized Marketing for a French Personal Care Brand- Worked on developing a Customer 360 Data Lake platform, which brought in different touch points of data for a customer shopping in an omni-channel environment, including web browsing data. - Worked with Developers and the Business Teams in order to build a platform that would provide customized marketing solutions - direct mail, SMS based on a holistic view of the customer.

- Worked with the Merchants on building a dynamic Dashboard to track Trade Funds Collected at Various Merch hierarchies. This was used extensively by the Finance Teams to track the 90% 'On-Time' Vendor Income collection mandate. - Built a Random Forest Model to calculate Variable Importance of the factors that affect the fund amounts negotiated/ collected, so as to bring better adherence to category initiatives.

- Worked with the Merchandise Finance team around Planning and Negotiations during the Joint Business Planning Process- Helped bring in disparate data from various sources into a single system - including External Plan data, to track Actuals vs. Plan and provided key insights on Var to Plan- Created Dashboards on Tableau and DOMO which were extensively used by the Merchants during the Negotiation Process, to drive favorable results - especially reduction in COGS based on the Vendor Performance

- Worked with the Trade Promo Fund Team to Optimize the funds received from Vendor Partners- Helped track the Funding leakages which resulted in collection of > $100Mn annually- Delivered a comprehensive Dashboard built on SAS which helped in Reporting out Funding as an 'Earned' parameter, as opposed to a 'Collected' parameter, which was used to drive greater efficiency in Accounting and Sales Calls.

Part of the team which catered to Catalina Marketing, a leader in digital marketing solutions.Primary tasks included pre and post campaign analysis, analysis of ROI lifts from coupons. Ad-hoc requests ranged from market-basket analysis to market-mix modelling.Some of the techniques leveraged were linear regression models and generalized linear models.