I'm an ideas person who likes to get things done, driven by data, people, passion, results and sometimes, caffeine. At 35,000 ft, I observe, understand, measure and influence behavior. At the ground level, I build and execute strategies that drive desired outcomes, whether that's one-time decisions/actions, repeated behaviors or instinctive (System 1) habits.My work has spanned companies, governments and nonprofits in healthcare, fintech, education, consumer goods, marketplaces and sustainability. I've worked with startups that were acquired by Cisco and airbnb as well as big brands across three continents. My projects usually involve integration of behavioral journey mapping and interventions into design, marketing/growth and product through qualitative and quantitative research and experimentation.I'm passionate about creating positive, lasting change in the world with my decade-long experience in behavioral science and in-depth expertise in sustainability.Leadership, Positioning, Messaging, Go To Market Strategy, Customer Journey Mapping, Storytelling, Applied Behavioral Science, Decision Making Science, Design Thinking, Data-Driven Insights, Growth + Marketing Strategy, Customer Centric Approach, Research, Survey Design, Interview Design + Delivery, Experimental Design, A/B Testing, Cross-Functional Alignment, Team-Building