A creative brand custodian with a passion for storytelling and innovation, I drive growth through strategic branding and impactful campaigns. I lead marketing for ‘NXT AI for SAP,’ revolutionizing finance automation while expanding market presence across APAC with cutting-edge strategies. Known for crafting cohesive brand identities, I bring ideas to life through unique events, engaging webinars, and inventive digital marketing. Skilled at building connections, securing legacy accounts, and delivering measurable revenue growth, I thrive on making brands stand out in dynamic and meaningful ways.

- Developed and maintained the brand's identity, ensuring consistency across all marketing channels and touchpoints. - Led the brand strategy development, brand positioning, market research, and product development- Led brand activation - alignment with brand values, creating marketing campaigns, monitoring brand performance, and fostering brand loyalty among consumers. - Ensured that the brand remains relevant, competitive, and resonates with its target audience.- Support in the onboarding of suppliers and optimize the customer experience- Formulate messaging across platforms, and uphold consistent product design aligned with brand values.

- Consultative sales for finance process automation solutions for high-stake global customers,leveraging both SAP and non-SAP systems.- Leading the structuring, negotiation, and closure of project contracts, plus post • sales servicing- Collaboration with technology partners, such as I.R.I.S. AG.- Representing annual international events, workshops and roadshows across Southeast Asia and USKey global accounts (2019- USD 1.2 mil) managed - Caterpillar Inc, Del Monte Foods, Holcim Group,Deloitte Touche Tohmatsu Limited, OLX Group, AMEX, Semen Indonesia, Unilab, NatSteel,Pilmico (Aboitiz Group Philippines), and San Miguel Group (Philippines).

Engaging in consultative sales for finance process automation solutions tailored to high-stakes global clients, utilizing a blend of SAP and non-SAP systems expertise.

Collaborate with hiring managers to develop tailored solutions, including recruitment strategies, workforce planning, and talent development programs. Focus on Architecture, FF&E, Master / Urban planning and landscape and CRES.

-Client Engagement: Build and nurture strong relationships with clients in the real estate sector,understanding their unique needs and challenges.-Talent Sourcing: Identify, attract, and engage top talent within the industry, matching their skillsand expertise with client requirements.-Industry Insights: Stay current with industry trends, market conditions, and regulatory changes,providing clients with valuable insights and advice.-Consultative Approach: Offer strategic guidance to clients, helping them make informeddecisions to meet their business objectives.-Solution Development: Collaborate with clients to develop tailored solutions, includingrecruitment strategies, workforce planning, and talent development programs.-Networking: Expand your professional network within the real estate sector, attending industryevents and conferences.