Pooja Mathur Email & Phone Number

Columbia, Md, Us

Lead analytics delivery for financial services vertical, managing $19M in annual revenue across 30+ clients with a global team of analytics professionals. Responsible for resource management, training and development, solution design, and business development efforts

Columbia, Md, Us

Led analytics delivery for multiple financial services clients, designing targeted credit-based marketing solutions as an agent of the bureau. Leveraged machine learning models and informed analytics focused cloud-based CRM solutions to enhance marketing effectiveness and drive measurable results.Developed targeted multichannel marketing solution that improved performance by 15% through coordinated modeled audience targeting across terrestrial and social media platforms driving enhanced customer experience and engagement across channels.Built a modeled audience-first marketing solution for retail, driving 20%+ lift in performance as measured by closed-loop reporting improving marketing effectiveness.

Columbia, Md, Us

As Analytics Delivery Lead for a major P&C insurance client, focused on optimizing the customer lifecycle from acquisition to retention. Improved acquisition rates by 3-5% annually through enhanced audience targeting, refined list sourcing, and optimized contact cadence and channel mix leading to efficient growth.Designed a Customer Lifetime Value (CLV) framework for a travel insurance company, proposing a strategic shift in marketing focus from upper-funnel metrics to long-term value impact. This data-driven approach aimed to enable strategic resource allocation for long-term customer relationships

Columbia, Md, Us

Led the design and implementation of a performance media analytics reporting solution that combined data across display, paid and organic search, and social channels, incorporating Google Analytics for comprehensive site performance reporting and forecasting. Conducted opportunity analysis for SEM, assessing the impact of improved ad positioning and spend on conversions. Developed and led training for a cross-functional client marketing team on reporting best practices and story telling. Led the establishment of women mentorship circles and developed a data-driven tool to effectively match new members with appropriate mentors

Columbia, Md, Us

Designed an analytical sandbox integrating organization-wide customer and financial advisor data, creating a unified customer view. This enabled comprehensive analytics, optimization, and reporting across the entire consumer relationship lifecycle creating methodical up-sell/cross-sell opportunities.Developed a comprehensive B2B advisor segmentation strategy to drive growth, enabling advisors to effectively target the right audience. This solution aligned advisor strengths with customer needs, optimizing match-making between advisors and clients. The data-driven approach enhanced advisor effectiveness and improved client acquisition and cross/up-sell ratesDeveloped a customer retention framework for a major Japanese insurance company, navigating international data regulations and compliance limitations to improve retention and growth leveraging a customer value framework.

Columbia, Md, Us

Conducted audience segmentation and market sizing analysis in response to healthcare reform, utilizing advanced statistical techniques (PCA, factor analysis, clustering) to isolate optimal marketing targets. This data-driven approach resulted in an estimated 30% savings from more efficient marketing spend allocationDeveloped prospect audience segmentation using attitudinal, motivational survey data and 3P data, employing clustering and multinomial regression models to create targetable segments. This segmentation formed the foundation for person based cross-channel targeting strategies

Columbia, Md, Us

Developed and implemented predictive response and conversion models for health insurance direct mail campaigns, improving response rates by 1.5X. Designed and executed multi-variate test strategies to optimize campaign performance across cadence, creative, and audience segments, reducing testing timeframe by 80%.Designed a solution to estimate the contribution of brand marketing on conversions leveraging media mix model and market research

Columbia, Md, Us

Executed brand awareness measurement initiatives for a leading life insurance company, analyzing survey results to track performance. Conducted in-depth analyses to measure the impact of the ad/brand awareness on consideration and conversion funnel stages, utilizing regression and correlation techniques. Delivered actionable insights that informed strategic decisions on spend allocation, creative direction, and content optimization across various customer segments to improve marketing effectiveness and brand positioning.

Boston, Ma, Us

volunteer board member

London, London, Gb

Analyzed operational workflows to recommend efficiency improvements and cost reductions. Developed a linear programming model using Excel Solver to optimize resource allocation, applying data-driven decision-making to enhance operations

Mumbai, Maharashtra, In

A key player on the 'Streamline Quote Issue' project for a leading Fiserv & Insurance company, reduced the auto policy issuance time by 50%, improving customer satisfaction and driving growth. Managed end-to-end project lifecycle, including requirements gathering, design, coding, and testing. Coordinated quality analysis and ensured security compliance. Implemented Rate Assessor setup across 50 states, enhancing auto insurance pricing efficiency by over 50%. Proposed and executed seven low-risk applications, improving data analysis efficiency by 80%. Managed a cross-functional team of nine business analysts, conducted project management activities, and supported business expansion into new LOBs.

Masters Of Business Administration, Quantitative Analytics

S.N.D.T, Electronics And Telecommunication Engineering