Pooja Dodia Email & Phone Number

Greater Atlanta Area

Atlanta, Georgia

• Cataloged and analyzed internal data from various databases and systems
• Integrated multifunctional dashboard within Power BI that included building metrics to measure and tune business processes
• Applied statistically appropriate and innovative frameworks to large, dynamic, and complex data sets derived from multiple systems to create data-driven analytics and insights for senior leadership

Atlanta, GA

• Supported the Marketing leadership team with creating and maintaining marketing funnel KPIs while assessing marketing program effectiveness across direct mail, email and digital channels
• Created and maintained performance reports, dashboards and ROI frameworks which facilitated rapid reporting, review and analysis of key metrics to support business objectives
• Assisted in revenue performance planning, including goal setting, performance measurement, and process adjustment

Tucker, GA

• Collaborated with the Customer Experience leadership team and key Marketing team partners to support the marketing strategy through:o Identification and shaping of research objectives o Project management of the.
• Conducted quantitative research, analyzed customer data, and presented key customer insightso Research process included extraction, cleaning & maintaining customer contact databases, questionnaire design, and.
• Identified trends through KPI's or critical business challenges and recommended solution(s) for process improvements to enhance the customer experience and overall efficiency to the business

Atlanta, GA

Atlanta, GA

Bachelor Of Business Administration, Finance, Actuarial Science

Activities and Societies: ASCEND, Actuarial Student Association

Education record