Pooja S. Email and Phone Number
United Arab Emirates
Pooja S.'s Location
United Arab Emirates, United Arab Emirates
Pooja S.'s Contact Details
Pooja S. work email
- Valid
- Valid
- Valid
- Valid
Pooja S. personal email
n/a
Pooja S. phone numbers
About Pooja S.
Hi, I'm Pooja. A digital strategist with a decade of experience working internationally with agencies like Saatchi and Saatchi London, Wunderman Mena and McCann Erickson Mumbai. Most recently worked with OSN supporting the go-to-market creative and acquisition strategy, plus ongoing execution for WAVO, an online streaming platform by OSN in the Middle East. Previously led and managed various digital campaigns for Microsoft, Ford, Dove, Heineken, BBRL, Lurpak, Philadelphia Cream Cheese and Lipton.
Pooja S.'s Current Company Details
Freedom.
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Managing Partner - Digital Strategy and Operations
United Arab Emirates
- Website:
- freedom.agency
- Employees:
- 24
Pooja S. Work Experience Details
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Managing Partner - Digital Strategy And OperationsFreedom.United Arab Emirates
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Managing Partner - Digital Strategy & OperationsFreedom. Oct 2022 - PresentDubai, United Arab Emirates
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Digital Marketing FreelancerSelf-Employed Feb 2019 - Apr 2023Dubai, United Arab Emirates
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Senior Acquisitions Marketing Manager, Wavo, OsnOsn Apr 2017 - Mar 2019Dubai, United Arab EmiratesLaunched OSN’s OTT platform WAVO (www.wavo.com) - brand development, go-to-market creative and media strategy, development and execution, eCRM strategy, set-up BAUs for marketing department, "Boredom is dangerous" creative campaign shortlisted in Film Category at Dubai Lynx.- Worked with the head of marketing to build the brand launch acquisition strategy online and offline- Managed the strategy for a $multi-million budget across digital, TV, cinema, radio, outdoor and… Show more Launched OSN’s OTT platform WAVO (www.wavo.com) - brand development, go-to-market creative and media strategy, development and execution, eCRM strategy, set-up BAUs for marketing department, "Boredom is dangerous" creative campaign shortlisted in Film Category at Dubai Lynx.- Worked with the head of marketing to build the brand launch acquisition strategy online and offline- Managed the strategy for a $multi-million budget across digital, TV, cinema, radio, outdoor and affiliates- Helped define and develop business targets and KPIs from on-going ROI learnings- Defined digital marketing, media channel and brand engagement strategies- Supported development of the brand identity, go-to-market creative and media strategy- Responsible for creating, monitoring and reporting on high impact digital media campaigns (PPC, SEO, social, programmatic, eCRM, affiliates, outdoor media, mobile) - Developed data analytics dashboards via Google Analytics for KPI reporting through monitoring of conversion funnel- Implemented A/B testing tools and roadmaps with a focus on CRO to deliver business KPIs - On-boarded and developed BAUs with external creative, performance, affiliate, research and experiential agencies- Set up processes for Facebook, Instagram, YouTube, Snapchat and Twitter content creation and calendars Show less -
Senior Digital Account Manager / Junior Account DirectorWunderman Mar 2015 - Mar 2017Dubai, United Arab EmiratesWorking as a Senior Digital Account Manager for Microsoft, Dove, Lux, Dove Men, Brooke Bond Red Label, Lipton, Unilever Food Solutions, Nana (SCA) and Philadelphia Cream Cheese. I oversee the development and deployment of creative campaign, including but not limited to:- TV- Print- In-store- Outdoor- Digital -
Digital Account ManagerSaatchi & Saatchi Apr 2014 - Jan 2015London, United KingdomAs a Digital Account manager for Lurpak UK and Chilli beers (Abro and Saint), my role at Saatchi involved managing on-going social media activities, CRM and paid media across multiple channels for both brands. Liaising with the client, thinking strategically about the content, overseeing the execution of digital campaigns and overarching digital goals and managing the internal team to deliver yearly KPI's were part of my daily responsibilities.- Managed online content through the Lurpak… Show more As a Digital Account manager for Lurpak UK and Chilli beers (Abro and Saint), my role at Saatchi involved managing on-going social media activities, CRM and paid media across multiple channels for both brands. Liaising with the client, thinking strategically about the content, overseeing the execution of digital campaigns and overarching digital goals and managing the internal team to deliver yearly KPI's were part of my daily responsibilities.- Managed online content through the Lurpak CMS for the UK and 13 global sites acting as key point of contact.- Liaised with the client via weekly and monthly status updates, Saatchi internal team and multiple agencies to ensure execution of brand plans to time, budget and quality.- Managed relationships with brand recruited talent, online bloggers, ambassadors (e.g. celebrity chefs), and PR agencies.- Tracked and managed project financials and internal resources; raised purchase orders; and processed vendor and client payments using Maconomy ERP. Show less -
Digital Account ManagerWhynot! Jun 2013 - Apr 2014London, United KingdomI was recruited by the head of digital as an Account Manager to help grow the digital team by managing accounts, winning new clients and exploring conversion of existing clients. Since joining, we have grown to a team of 4.As part of my work at whynot!, I work with brands like Carmex, Tombola, Heineken and Malaysia Kitchen on a variety of digital and social projects. From strategy to development and execution, I'm at the forefront of managing multiple aspects of all projects I… Show more I was recruited by the head of digital as an Account Manager to help grow the digital team by managing accounts, winning new clients and exploring conversion of existing clients. Since joining, we have grown to a team of 4.As part of my work at whynot!, I work with brands like Carmex, Tombola, Heineken and Malaysia Kitchen on a variety of digital and social projects. From strategy to development and execution, I'm at the forefront of managing multiple aspects of all projects I undertake.Some skills that I put to use at this role included:- Project management- Client management- Strategy and execution- Website update and maintenance- Facebook app development- Training new team members- Overseeing campaign status and BAU activities- Managing and executing online advertising- Writing reports and updating clients on a daily basis- Monitoring social media presence using social media monitoring tools- Community management- Content creation- Online PR Show less -
Digital Account ManagerWatconsult - Social Media Agency Apr 2012 - May 2013Mumbai Area, IndiaDigital Account Manager and Project Manager planning and executing social media campaigns for large household brands including Ford India, TATA Chemicals and Warner Brothers. Generated ideas and strategies to achieve client goals. Built strong client relationships and provided regular in-person updates supported by thorough analysis of online brand performance.I also blogged for WATBlog covering a range of topics; social media industry, social media platforms, campaign analysis and… Show more Digital Account Manager and Project Manager planning and executing social media campaigns for large household brands including Ford India, TATA Chemicals and Warner Brothers. Generated ideas and strategies to achieve client goals. Built strong client relationships and provided regular in-person updates supported by thorough analysis of online brand performance.I also blogged for WATBlog covering a range of topics; social media industry, social media platforms, campaign analysis and social media current affairs. Show less -
Co-FounderGroupbachat Aug 2010 - Apr 2012Mumbai Area, IndiaCo-founder and Creative Director of an internet startup, GroupBachat, a group deal-buying website; which at its peak attracted over 12,000 members; partnered with approximately 300 businesses; and consisted of 4 full-time employees, 2 part-time employees and 4 founders. Sole Director of operations in India covering Strategy, Sales, Marketing, Finance and HR whilst liaising with co-founders/ developers located in San Francisco.
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Trainee CopywriterMccann Erickson Jan 2010 - Jun 2010Mumbai Area, IndiaTrainee Copywriter, writing copy for TV, Radio and Print Ad’s, for brands such as L’Oreal, Onida, Neo Sports, Parachute and Anant Jewellery.
Pooja S. Education Details
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Drama: Theatre, Film And Television -
Dramatherapy -
English, Math, Sts, Hindi, Theatre And Business Studies
Frequently Asked Questions about Pooja S.
What company does Pooja S. work for?
Pooja S. works for Freedom.
What is Pooja S.'s role at the current company?
Pooja S.'s current role is Managing Partner - Digital Strategy and Operations.
What is Pooja S.'s email address?
Pooja S.'s email address is po****@****osn.com
What is Pooja S.'s direct phone number?
Pooja S.'s direct phone number is (314) 786*****
What schools did Pooja S. attend?
Pooja S. attended University Of Bristol, University Of Worcester, Uwc South East Asia.
Who are Pooja S.'s colleagues?
Pooja S.'s colleagues are Mallek Lahouasnia, Younes S., Pavan Bingi, Саша Волков, Francesca Sace, Khadra Iman Mohamed, Acile Haidar.
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