Pooja S. Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Launched OSN’s OTT platform WAVO (www.wavo.com) - brand development, go-to-market creative and media strategy, development and execution, eCRM strategy, set-up BAUs for marketing department, "Boredom is dangerous" creative campaign shortlisted in Film Category at Dubai Lynx.- Worked with the head of marketing to build the brand launch acquisition strategy online and offline- Managed the strategy for a $multi-million budget across digital, TV, cinema, radio, outdoor and… Show more Launched OSN’s OTT platform WAVO (www.wavo.com) - brand development, go-to-market creative and media strategy, development and execution, eCRM strategy, set-up BAUs for marketing department, "Boredom is dangerous" creative campaign shortlisted in Film Category at Dubai Lynx.- Worked with the head of marketing to build the brand launch acquisition strategy online and offline- Managed the strategy for a $multi-million budget across digital, TV, cinema, radio, outdoor and affiliates- Helped define and develop business targets and KPIs from on-going ROI learnings- Defined digital marketing, media channel and brand engagement strategies- Supported development of the brand identity, go-to-market creative and media strategy- Responsible for creating, monitoring and reporting on high impact digital media campaigns (PPC, SEO, social, programmatic, eCRM, affiliates, outdoor media, mobile) - Developed data analytics dashboards via Google Analytics for KPI reporting through monitoring of conversion funnel- Implemented A/B testing tools and roadmaps with a focus on CRO to deliver business KPIs - On-boarded and developed BAUs with external creative, performance, affiliate, research and experiential agencies- Set up processes for Facebook, Instagram, YouTube, Snapchat and Twitter content creation and calendars Show less

Dubai, United Arab Emirates

Working as a Senior Digital Account Manager for Microsoft, Dove, Lux, Dove Men, Brooke Bond Red Label, Lipton, Unilever Food Solutions, Nana (SCA) and Philadelphia Cream Cheese. I oversee the development and deployment of creative campaign, including but not limited to:- TV- Print- In-store- Outdoor- Digital

London, United Kingdom

As a Digital Account manager for Lurpak UK and Chilli beers (Abro and Saint), my role at Saatchi involved managing on-going social media activities, CRM and paid media across multiple channels for both brands. Liaising with the client, thinking strategically about the content, overseeing the execution of digital campaigns and overarching digital goals and managing the internal team to deliver yearly KPI's were part of my daily responsibilities.- Managed online content through the Lurpak… Show more As a Digital Account manager for Lurpak UK and Chilli beers (Abro and Saint), my role at Saatchi involved managing on-going social media activities, CRM and paid media across multiple channels for both brands. Liaising with the client, thinking strategically about the content, overseeing the execution of digital campaigns and overarching digital goals and managing the internal team to deliver yearly KPI's were part of my daily responsibilities.- Managed online content through the Lurpak CMS for the UK and 13 global sites acting as key point of contact.- Liaised with the client via weekly and monthly status updates, Saatchi internal team and multiple agencies to ensure execution of brand plans to time, budget and quality.- Managed relationships with brand recruited talent, online bloggers, ambassadors (e.g. celebrity chefs), and PR agencies.- Tracked and managed project financials and internal resources; raised purchase orders; and processed vendor and client payments using Maconomy ERP. Show less

London, United Kingdom

I was recruited by the head of digital as an Account Manager to help grow the digital team by managing accounts, winning new clients and exploring conversion of existing clients. Since joining, we have grown to a team of 4.As part of my work at whynot!, I work with brands like Carmex, Tombola, Heineken and Malaysia Kitchen on a variety of digital and social projects. From strategy to development and execution, I'm at the forefront of managing multiple aspects of all projects I… Show more I was recruited by the head of digital as an Account Manager to help grow the digital team by managing accounts, winning new clients and exploring conversion of existing clients. Since joining, we have grown to a team of 4.As part of my work at whynot!, I work with brands like Carmex, Tombola, Heineken and Malaysia Kitchen on a variety of digital and social projects. From strategy to development and execution, I'm at the forefront of managing multiple aspects of all projects I undertake.Some skills that I put to use at this role included:- Project management- Client management- Strategy and execution- Website update and maintenance- Facebook app development- Training new team members- Overseeing campaign status and BAU activities- Managing and executing online advertising- Writing reports and updating clients on a daily basis- Monitoring social media presence using social media monitoring tools- Community management- Content creation- Online PR Show less

Mumbai Area, India

Digital Account Manager and Project Manager planning and executing social media campaigns for large household brands including Ford India, TATA Chemicals and Warner Brothers. Generated ideas and strategies to achieve client goals. Built strong client relationships and provided regular in-person updates supported by thorough analysis of online brand performance.I also blogged for WATBlog covering a range of topics; social media industry, social media platforms, campaign analysis and… Show more Digital Account Manager and Project Manager planning and executing social media campaigns for large household brands including Ford India, TATA Chemicals and Warner Brothers. Generated ideas and strategies to achieve client goals. Built strong client relationships and provided regular in-person updates supported by thorough analysis of online brand performance.I also blogged for WATBlog covering a range of topics; social media industry, social media platforms, campaign analysis and social media current affairs. Show less

Mumbai Area, India

Co-founder and Creative Director of an internet startup, GroupBachat, a group deal-buying website; which at its peak attracted over 12,000 members; partnered with approximately 300 businesses; and consisted of 4 full-time employees, 2 part-time employees and 4 founders. Sole Director of operations in India covering Strategy, Sales, Marketing, Finance and HR whilst liaising with co-founders/ developers located in San Francisco.

Mumbai Area, India

Trainee Copywriter, writing copy for TV, Radio and Print Ad’s, for brands such as L’Oreal, Onida, Neo Sports, Parachute and Anant Jewellery.

Ba, Drama: Theatre, Film And Television

Activities and Societies: Manor House Drama Group, Asian Cultural Society, Mock United Nations Student representative for class.

Certificate Course, Dramatherapy

Ib, English, Math, Sts, Hindi, Theatre And Business Studies

Activities and Societies: Member of Calcutta Global Concerns. Member of Layout and Publicity team of the school magazine, Elements.