Poojani Dissanayake Email and Phone Number
Passionate and dedicated digital marketer with over 5 years of invaluable experience shaping successful strategies, harnessing the power of data, and achieving remarkable results. My journey in the world of strategic, digital, and social media marketing has been fueled by an unwavering commitment to excellence. Alongside, I've had the incredible opportunity to impart my knowledge by teaching post-secondary digital marketing diploma programs.My heart beats for crafting captivating marketing campaigns that not only hit the mark but also resonate deeply with the pulse of industry trends and emerging marketing trends. I thrive on the ever-evolving nature of the digital landscape, using my expertise to create highly targeted initiatives that leave a lasting impact.Join me in the exhilarating realm of digital marketing, where strategy meets creativity, data guides decisions, and success is not just a goal – it's a journey that I'm eager to continue, fueled by my passion and dedication.
Hml Landscape & Construction
View- Website:
- hmlconstruction.ca
- Employees:
- 21
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Marketing And Content ManagerHml Landscape & ConstructionEdmonton, Ab, Ca -
Marketing & Content ManagerHml Landscape & Construction Oct 2023 - PresentSturgeon County, Ab, Ca- Managing Google Ads to drive targeted traffic and generate leads.- Conducting ongoing SEO work for the website to improve search rankings and visibility.- Designing graphics for social media posts to engage followers and promote services.- Planning and writing captions for social media posts to enhance communication with the audience.- Scheduling monthly social media content to ensure consistent engagement across platforms.- Capturing photography of hands-on work to showcase projects and services effectively.- Designing marketing materials, including business cards, flyers, portfolio books, booklets, and signs, to support branding efforts.- Creating Mailchimp campaigns to communicate with clients and promote services.- Managing radio advertising efforts to enhance brand awareness within the community.- Overseeing the Google My Business account to ensure accurate information and improve local SEO.- Responding to Google reviews to maintain a positive online reputation and engage with customers.- Built a new website using WordPress to showcase services and enhance user experience.- Handling the CRM system to track customer interactions and improve communication.- Utilizing various tools including Yoast SEO, social media scheduling platforms, project management software, SEO tools, WordPress, Wordflow, and CRM systems to effectively manage marketing projects, enhance online presence, and streamline communication across social media platforms. -
Marketing & Content ManagerOmnia Training Oct 2023 - Present- Conducting ongoing SEO work for the website to enhance search visibility and performance.- Updating meta descriptions for each page to improve click-through rates and optimize content.- Creating new pages for the website to expand services and improve user experience.- Designing graphics for social media posts to engage followers and promote the brand.- Planning and writing captions for social media to effectively connect with the audience.- Scheduling monthly social media content to maintain a consistent online presence.- Capturing photography of hands-on work to showcase projects and enhance visual storytelling.- Managing the Google My Business account to ensure accurate information and improve local SEO.- Conducting keyword research to identify opportunities for optimizing website content.- Attending networking events to build relationships and promote brand visibility.- Creating PowerPoint presentations to effectively communicate ideas and information.- Designing flyers, business cards, and handouts to support marketing efforts.- Writing news articles for the website to keep the audience informed and engaged.- Crafting blog articles to provide valuable insights and enhance website content. -
Marketing & Content ManagerCattail Crossing Golf & Winter Club Sep 2023 - PresentSturgeon County, Alberta, Ca- Designing graphics for social media posts to enhance engagement and brand presence.- Planning and writing captions for social media to connect with the audience effectively.- Scheduling monthly social media content to ensure consistent communication across platforms.- Capturing photography at events to showcase moments and promote future activities.- Developing advertising strategies for special events to maximize attendance and visibility.- Updating the website regularly to keep content fresh and relevant.- Managing the Google My Business account to ensure accurate information and improve local search rankings.- Handling social media inbox and engagement to foster community interaction.- Responding to reviews to maintain a positive online reputation and engage with customers.- Creating graphics for GPS advertising to attract local customers.- Designing Mailchimp campaigns to effectively communicate with clients and promote services.- Developing marketing materials, including stickers, posters, vouchers, and flyers, to support promotional efforts.- Managing the Facebook events page and Eventbrite for special events to streamline event promotion.- Collaborating with influencers to extend brand reach and engage new audiences.- Implementing radio advertising campaigns to increase brand awareness in the community.- Creating promotional materials for the wedding venue, including brochures and handout cards, to attract potential clients.- Conducting monthly reviews of keywords to optimize content and improve search visibility.- Creating landing pages to enhance user experience and drive conversions.- Designing graphics for radio ads to support audio marketing efforts.- Tracking and optimizing ad campaigns to ensure maximum effectiveness and return on investment. -
Marketing Content ManagerOut Of Bounds Restaurant Sep 2023 - Present- Designing graphics for social media posts to enhance brand engagement and visibility.- Planning and writing captions for social media to effectively communicate with the audience.- Scheduling monthly social media content to ensure consistent online presence.- Updating the website regularly to keep content fresh and relevant for visitors.- Managing and updating the OpenTable account to streamline reservations and improve customer experience.- Overseeing the Google My Business account to maintain accurate information and boost local search visibility.- Handling social media inbox and engagement to foster community interaction and customer relationships.- Responding to reviews to maintain a positive online reputation and engage with customers.- Capturing content for stories to highlight daily specials and promote events.- Creating ads for local gazettes to effectively reach and engage community members.- Designing and executing Mailchimp campaigns to communicate promotions and events to clients.- Creating special reservation experiences on OpenTable to enhance customer dining experiences.- Designing digital ads to attract attention and drive traffic to the restaurant.- Designing menus and menu inserts to provide clear and appealing options for guests.- Creating landing pages to improve user experience and encourage online reservations.- Developing website pop-ups to capture visitor interest and promote specials.- Planning and designing restaurant signage to enhance the dining atmosphere and provide information. -
Business & Digital Marketing/ Supply Chain Management InstructorVancouver Career College Jan 2022 - May 2024Burnaby, British Columbia, CaBusiness and Digital Marketing Management Diploma Program:• Strategic Web Design [STWBD]• Marketing [MKT4]• Digital Marketing Fundamentals [DGMKF]• Social Media Marketing Strategies [SMMKS]• Effective Business Writing [EBW4]• Business Math [BMT4]• Business Essentials [BES4]• Accounting Fundamentals [AFA4]• Project Management [PMG4]• Human Resources [HRE4]• Introduction to Management Information Systems [IMISY]• Fundamentals of Management [MNGMT]• Career & Employment Strategies [CES4]Supply Chain Management Diploma Program:• Negotiation Skills [CA-SCNGS]• Procurement [CA-SCPRT]• Contract Management [CA-SCCMT]• Demand Planning & Scheduling [CA-DPSCH]• Business Essentials [BES4]• Team Leadership [CA-TMLDS]• Designing and implementing interactive and engaging online learning activities that foster an active and supportive remote learning environment and help students develop key skills.• Maintaining regular communication with students through online forums, video conferencing, and other digital tools, creating a positive and respectful virtual classroom that encourages participation and promotes learning outcomes.• Providing timely and meaningful feedback to students on their assignments, discussions, and projects, utilizing a range of online teaching approaches and methods to meet the needs of diverse learners.• Remaining up to date with industry trends and emerging best practices in remote teaching and digital marketing to ensure students receive relevant and up-to-date instruction that prepares them for the evolving digital landscape. -
Digital Marketing InstructorTamwood Careers College Oct 2022 - Apr 2023• Designed and delivered engaging curriculum for various courses, including:o Paid Channels (PPC Marketing, Affiliate Marketing, Search & Display Marketing, Media Buying)o Strategic Web Design (Website Analytics, E-Commerce, SEO Fundamentals, Website Design, Fundamentals of UX & UI)o Marketing Technology & Automation (Martech Platforms, Inbound Marketing, Marketing Automation, Conversational Marketing).• Earned consistently positive feedback from students, consistently achieving high ratings on student evaluations with an average rating of 4.8/5.• Fostered an active and supportive learning environment through the use of experiential games and activities that encouraged student participation and contributed to student success.• Provided regular feedback and constructive criticism to students to help them improve their performance and achieve their learning goals. -
Marketing CoordinatorPainted Hills Canada Jun 2021 - Jan 2022• Conceiving creative, innovative, and intuitive marketing and brand-focused strategies• Developing strategy to increase online presence of the brand in emerging media including social networks• Writing copy for marketing distributions such as website, brochures, and social media pages• Assisting with the day-to-day operations of the website, including updating new products onsite, through Shopify, to ensure optimal site performance and seamless customer experience • Devising a variety of email marketing campaigns and maintaining a robust database of contacts• Utilizing the pre-existing templates to tweak the front-end of the website to match ongoing trends
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Marketing ExecutiveJeewa Education Dec 2018 - Nov 2020Battaramulla, Western , Lk• Devised and implemented marketing strategies to attract prospective students. Proposed the initiation of CTA buttons, timed page-pops, monthly email newsletters, re-marketing ads and event countdown timers. • Facilitated new sustainable partnerships with prospective educational institutes to ensure a steady influx of students• Created and executed email marketing campaigns to promote university information sessions -
Marketing InternSeylan Bank Plc Nov 2017 - Feb 2018Lk• Utilized creative writing skills to craft persuasive radio endorsement scripts that highlighted the unique features of each card offer, attracting a wider audience and driving interest in the bank's financial products.• Actively participated in the Credit Card Activation program for two weeks to increase social media presence of the brand.• Fostered positive working relationships with colleagues across different departments, gaining a holistic understanding of the bank's operations and the interconnectedness of marketing efforts with other areas of the organization.• Participated in the planning and execution of customer engagement events, where I actively interacted with attendees, distributed promotional materials, and gathered feedback to inform future marketing endeavors.
Poojani Dissanayake Skills
Poojani Dissanayake Education Details
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University Canada WestMaster Of Business Administration With Distinction -
Monash University MalaysiaMarketing -
Gateway CollegeGeneral -
Leeds International SchoolGeneral
Frequently Asked Questions about Poojani Dissanayake
What company does Poojani Dissanayake work for?
Poojani Dissanayake works for Hml Landscape & Construction
What is Poojani Dissanayake's role at the current company?
Poojani Dissanayake's current role is Marketing and Content Manager.
What schools did Poojani Dissanayake attend?
Poojani Dissanayake attended University Canada West, Monash University Malaysia, Gateway College, Leeds International School.
What skills is Poojani Dissanayake known for?
Poojani Dissanayake has skills like Public Speaking, Teamwork, Creative Writing, Presentation Skills, Video Production, Video Editing, Digital Marketing, Canva, Prezi, Microsoft Office, Spss, Team Management.
Who are Poojani Dissanayake's colleagues?
Poojani Dissanayake's colleagues are Ilias Cholidis, Casey Beckhuson, Daniel Sahaidak, William Moreno, Rennee Handyman Phone, Michael Langdon, Tj Hokanson.
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