E-Commerce Program Manager / Project Manager
Current• End-to-End Project Management: Launched and managed a Shopify Lifestyle store, overseeing all aspects of the business, including planning, execution, and optimization of sales strategies.• Data Analysis & Reporting: Utilized Shopify analytics, and sales data to track KPIs, identify trends, and make data-driven decisions to optimize product offerings, pricing strategies, and marketing campaigns, enhancing overall business performance.• Program Management: Oversaw all aspects of the business, including product selection, inventory management, pricing strategies, and supply chain coordination, driving business growth and enhancing operational efficiency.• Process Improvement & Optimization: Implemented process improvements using automation tools and apps on Shopify, resulting in a 40% reduction in order processing time and enhanced customer satisfaction.• Marketing & Customer Acquisition: Developed and executed comprehensive marketing strategies, including SEO, social media marketing, and email campaigns, which led to a significant increase in website traffic and conversion rates.• Risk Management & Compliance: Ensured compliance with e-commerce regulations, managed return and refund processes, and mitigated risks by implementing secure payment gateways and safeguarding customer data.• Agile Methodologies: Applied agile principles to manage and prioritize tasks, continuously iterating on product listings and site functionality to respond quickly to market demands and customer feedback.• Financial Planning and Budget Management: Managed the financial aspects of the business, including budgeting, expense tracking, pricing strategy, and sales forecasting, to ensure profitability and sustainable growth.
