Corporate communication and thought leadership mandates for clients across finance (traditional banking and asset management; non-traditional including Fintech, Crypto), pharma, automotive, retail, ESG, sustainability, etc.

Strategic Communications Consulting

Led the development and execution of communication strategies across PR, digital, and internal channels. Managed advocacy campaigns, built strong media networks, and secured impactful coverage across key outlets. Additionally, responsible for mentoring team members, enhancing client service delivery, and designing tailored media training to strengthen client relations and spokesperson effectiveness.

Market introduction and Product Communications (including narrative and content) for passenger and commercial vehicles viz. Scorpio-N, Scorpio Classic, XUV400, Bolero MaXX Pik-Up, and Jeeto Plus Charsau.

Strategic Communications advisory for Corporates and start-ups for building effective Brand and Corporate Reputation through an Integrated approach across Corporate Communications (earned media), Digital Marketing Communications (owned media), and internal communications (through internal communication channels such as emails, apps, newsletters, etc.)Industries: Tech Startup’s, IT and IoT, Auto, EV and Mobility, Energy-Power-Renewables, Pharmaceutical and health, Speciality Chemicals, Entertainment, etc. on strategy, narrative building, content development, and communications roadmap.Key organisations: Skoda Auto Volkswagen India Pvt. Ltd.EVageSkylo TechnologiesEvonik IndiaAn extensive experience in Corporate structure brings to the fore the edge in understanding the client expectations and executing project deliveries in alignment with their corporate SOPs.

Successfully established and implemented the Digital Marketing and Communications strategy for Piramal Pharma. Conceptualized and drove the Group’s digital and online brand communications corporate marketing efforts, including brand marketing, B2B demand generation, corporate communications, and social media.

Lead- PR and Digital Marketing Designed and executed communication strategies to build consumer preference and strengthen brand differentiation. Utilized corporate communication, reputation management, and media relations to achieve measurable ROI. Led the development and execution of digital marketing campaigns, overseeing media planning, buying, and data analytics to optimize campaign performance across SEM, social, and affiliate marketing strategies. Conceptualized and executed experiential activations to engage influencers and KOLs. Managed crisis communication through efficient ORM practices and collaborated with cross-functional teams to address risks. Delivered consistent lead SOV results through effective team management and coordination with multiple agencies, including PR, media planning, events, and creative partners.Completed Basic Leadership Qualification program (BLQ), also had an opportunity to gain experience in Network Sales and Marketing as a part of inter-department transfer:- 6 months in Retail Sales (Regional Manager, North)- 3 months in Used Car Sales (Audi Approved plus, Pan India)Achievements:•Selected for the VWGSIPL Leadership program ‘Emerging Talent Program’ at the Volkswagen Group•Won the ‘NDTV CNB Communication Award of the Year 2018’ •Won the ‘NDTV CNB Innovation Award of the Year 2017’ for Audi Media App•Won the ‘NDTV CNB Communication Award of the Year 2015’

Contributed to the Business Development team by defining strategies for multi-faceted communication approaches aimed at new business development.Implemented communication plans for corporate initiatives and product branding, optimizing brand visibility across media channels. Coordinated with national media outlets for product launches to secure positive share of voice (SOV).Managed media relations, online PR, and content development for brands including Haier, HUL, and RSPO.

Media management for Auto Expo - CII, Yamaha, Audi

PR and Media Relations • Press Conference (as a part of Edelman) for the Launch of Audi A7 and RS5

• Branding and Communications project for CRY volunteers & their initiatives in Government Schools

Marketing Communications for AGC Group, developing internal communication policies and tools, creation and management of company’s digital profile, manage and arrange corporate and branding events.

•Driving sales for relevant drug portfolio, responsible for Business development, identifying business threats and opportunities in the defined market•Monitoring and reporting the potential collaborator and competitor activities•Liaising with suppliers - stockists and retailers to understand current inventory movement•Planning and meeting monthly sales goals and targets•Ensuring effective internal communication within the Sales and Marketing team across the company Achievements:•Selected for ‘Winners Workshop’ from the entire North region field force •Recognition for Excellent performance in the territory of operations (North): Certificate of Excellence