• Implemented award-winning AI-powered speech analytics for offline conversion integration into client technology stacks.• Managed a rotating portfolio of B2B & B2C clients to optimize MROI across various digital tactics.• Led executive business reviews & launched a proprietary Value Drivers framework. • Project managed gated product alpha and beta testing rounds for select clients. • Managed cross-functional teams to design and execute standard and custom integrations.• Facilitated product adoption and renewals/upsells.

• Optimized digital marketing spend by shifting KPIs futher down the funnel from clicks/form fills to online quotes and offline policy conversions.• Wrote and optimized content for SEO and SEM splash pages, print ads and multicultural campaigns.• Redefined marketing qualified leads by incorporating AI-powered real-time lead scoring using customer lifetime value and actuarial data.• Launched the first ever multicultural digital campaign for Allstate, "Speak Human to Me", which won multiple awards.

• Researched, developed and executed Allstate’s go-to-market strategy for the previously untapped newcomer (new immigrant) demographic in Canada.• Partnered with Environics Analytics to develop Diversity Personas for segmentation and market analysis. • Led multiple business units to establish pricing, feasibility and launch criteria for the newcomer campaign. • Wrote and optimized copy for the newcomer campaign landing pages in both English and French.

• Provided bilingual customer service for inbound claim calls.• Facilitated emergency assistance for auto and property claims.• Arranged contractor assistance, towing services, rental vehicles and alternative living arrangements.• Trained new employees and junior co-workers on role requirements and system knowledge.

• Managed schedules of over 100 new and reprint titles and enforced deadlines for authors, editors, designers, and printers to ensure books were completed and shipped in a timely manner• Balanced project and department budgets for editorial, design, marketing, and print costs with production quantities to ensure profit margins stayed within approved limits• Streamlined and reduced production costs by 10-15% per season by introducing bulk printing and shipping discounts by season with suppliers in Canada, China and Singapore• Programmed eBooks and prepared metadata for vendors including Apple, Kobo and Amazon• Introduced, designed and implemented parallel workflows for print and digital contentproduction, reducing total eBook production costs by over 90% and turnaround time by 6-8 weeks