Poolak F. Email & Phone Number

San Diego, California, United States

• Strategized the development of new CalSOMAH.org website to assist in increased conversions, user engagement rates, improved user journey experience, and clearer messaging.• Led the ideation, production, scripting/storyboarding, post-production, marketing, and distribution of the animated SOMAH Overview video, which received a 52.6% conversion rate.• Worked closely with SOMAH Program Administrators, stakeholders, copyeditors, and creative design team to develop several educational marketing assets such as eBooks, blogs, videos, success stories, and articles to be used in a large-scale property owner focused nurture campaign. • Strategized and revised the functionality and messaging of two key application pages on the CalSOMAH.org website to temporarily help boost applications and allow for a more efficient property owner experience during the website redesign process approval and production. • Planned, prepared, designed, implemented, and tested all 2022 SOMAH Program webinars and pre-communication email invitations in Marketo with updated email templates to provide a more personal 1:1 communication effectiveness. • Collaborated on a regular basis with stakeholders and audience leads on proposed marketing initiatives, events, and conferences to ensure all known marketing avenues are used.• Generated 19 new Multifamily Affordable Housing Property Owner Leads in both the nonprofit and for profit space during a 5 month google ad targeted campaign. • Provides marketing support to the San Diego Unified School District’s Clean Mobility Program’s PM, such as the creation of event banners, flyers, brochures, and social media content.• Provides marketing support to the CHEAPR Program’s PM, such as leading the development of webinars, email communication, creation of event banners, flyers, brochures, and social media content.

Carlsbad, Ca

*Neighborhood Healthcare (Jan 2020 to Present): Providing marketing support for website revisions, landing page and form redesigns. Developed audio scripts for Pandora and Spotify ads, email marketing and social media campaigns. Marketing lead on Annual Gala timeline and sponsorship materials.*Resource1Staffing (July 2019 to Present): Created company 1-pager and multiple social media ads that highlighted available candidates for hire. Provided blog content that drove traffic to website through online social media promotion. Researched and designed formal Client Attainment System (CAS) for outreach program. *Bundoran Group: Researched and designed a nine-page formal Client Attainment System (CAS) for the outreach program per client request.

Greater San Diego Area

* Manage all HCC scholarship inquiries from county high school and colleges.* Collect and organize all required assets of student applications to share with fellow board members to select scholarship finalists.* Collaborate marketing communication efforts with with sponsor, AMN Healthcare

San Diego, California, United States

San Diego, California, United States

• Worked cross-departmentally to provide marketing support for the 4G customer upgrade project plan. • Designed and created new assets such as brochures, eBooks, digital ads, client testimonials, landing pages, and customized website personalization. • Collaborated with a copywriter to update and refresh several blogs and articles to be placed in new client upgrade streams and ongoing email nurture campaigns. • Provided marketing support for new client UI and hardware migration as well as in product messaging and custom eSignatures for the CSM and KAM teams. • Developed multiple pre-and post-marketing email campaigns for the Annual Client User Group Conference and first Virtual Lytx Forum.• Strategically planned, developed and orchestrated multi-channel digital ad campaigns via 6Sense banners, LinkedIn display, and InMail to highly targeted client lists that generated 5-10% increase in quarterly sales. • Developed highly effective marketing materials within brand style guidelines.• Developed an understanding of Lytx customers.• Worked effectively under tight deadlines and manage projects independently.• Provided strategic input into the planning process.• Collaborated with multiple departments to ensure the customer needs are met.• Prioritized work duties along with meeting deadlines• Maintained accurate up-to-date tracking and prepared weekly and monthly reports.• Supported promotional activities for key accounts as well as the Customer Advisory Board• Generated tactics to drive conversion for project goals.• Measured the impact of customer marketing activities within the program and organization.• Organized assets on shared folders, keeping them continually updated.• Contributed to ongoing process improvements.• Encouraged and solicit feedback, reviews, and input.

San Diego, California

* Developed multi-channel strategy and execution plan to support assigned MSP, Nursing, and Allied service lines that flowed into the Strategic Accounts Management division.* Led team of passionate designers, engineers, and copywriters to create several microsites for $150M+ Client RFPs and Pre-RFPs on time and on budget.* Established strong relationships with sales and account teams to develop marketing communication with clients.* Project managed multiple clients' lead generating and nurturing webinars, which jump-started email drip, organic, and paid social campaigns through various digital platforms.* Brainstormed, storyboarded, scripted, produced, and edited videos for the company website.* Worked with prominent video agencies to produce custom clinician testimonial videos.* Provided marketing oversight on all social and email campaigns for CNO Academy I &II and The Center for Advancement of Healthcare Professionals division.* Provided support and graphical assistance to the Sales team with client decks and QBR’s.* Developed pre- and post-tradeshow marketing communication and campaigns.• Developed a multi-channel strategy and execution plan to support assigned service lines and enterprise sales approach.• Aligned with business stakeholders on plans and timelines.• Evaluated competitive landscape to evolve services-line positioning. • Helped identify market changes and trends to support the locum’s growth and strategy.• Leveraged internal and external databases and CRM systems to target key audiences.• Worked with the client insights team, developed surveys, and oversaw research projects to evaluate both primary and secondary research to support strategies.• Created winning direct marketing campaigns and manage digital and off-line lead generation programs.• Directed internal and external creative teams and third-party vendors.• Championed brand by managing and maintaining brand image and following graphic standards.

Carlsbad, Ca

* Increased website traffic by 12-17% each month using inbound marketing techniques.* Monitored brand ambassador performance, including developing performance improvement plans and recommending incentivized awards.* Promoted Auto Warranty, Data sales/purchase, Direct Mail and other digital services. * Represented company at conferences and trade association meetings.* Identified and brought on new individual and business vendors.

Carlsbad, Ca

* Cultivated and upheld professional relationships with vendors, negotiated contracts, upheld OLA Best Practices / Compliance Regulations and monitored performance.* Defined and tracked campaign effectiveness and adjusted strategies accordingly.* Traveled to nationally recognized events (ASW, CFSA, LeadsCon) to meet with customers. * Monitored lead flow and daily conversions to prevent excessive posting or fraud.* Attended and networked @ ASW 2013, CFSA 2013, Leadscon West 2013.

Carlsbad, Ca

* Generated over $2.2 million in revenue over the course of 2 and half years.* Recruited and individually managed 500+ affiliates.* Responsible for placing and testing publisher pixels.* Coordinated booth during Affiliate Summit West and East 2010 and 2011.

Carlsbad, Ca

* Executed CPA campaigns with all assigned and self-profiled web portals, email lists, search engines, affiliate marketing partners, and lead wholesalers.* Directed IT team in designing HTML graphic creatives for campaign launches.

San Diego, Ca

* Managed three-person team to drive online marketing initiatives for various company portals through CPL, CPM and CPC buys. * Prospected and negotiated high volume media agreements with mortgage and insurance related websites.

Masters, English Literature

Bachelor'S Degree, Comparative Literature