Poonam Chandel is a Managing Director at NeuWorld Spirits. Colleagues describe them as "Poonam was always a tough client. But her demands were quite simple if you took time to understand. She desired logic and rationale in the recommendation. No words 'I think andI feel' could ever work with her. Focussed and demanding, yes but stemming from her passion for what she was doing. And what she believed in for her brand. She lived and breathed beer but was never too high! Very accessible and understanding. treated all her partners with respect. A leader with a human side. We bonded really well."