Poonam Khanna Email and Phone Number
Poonam Khanna work email
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Poonam Khanna personal email
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A digital marketing and social media strategist with over 12 years of experience who has done it all: from developing and executing digital marketing strategies, to running successful online and social media campaigns, to launching new websites and creating detailed reports analyzing the success of campaigns.Specialization- Strong project management skills used to oversee multiple projects - Successfully increased lead generation by developing marketing strategy- Managed online advertising campaigns for Google Adwords, and Twitter and LinkedIn ads- Designed and launched lead generation website- Managing social media networks and sparking online conversations- Knowledgable about search engine optimization best practices- Developed website and other marketing content- Excellent writing and research skills with 100s of articles published- Master’s degrees in Political Theory and BAs in Journalism and English- Comfortable in high-pressured, fast-paced, deadline-driven environments- Skilled manager with experience leading teams and coaching individuals- Directed the creation of multimedia website content, including videos and flash
Fighting Blindness Canada
View- Website:
- fightingblindness.ca
- Employees:
- 21
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Senior Manager, Digital MarketingFighting Blindness CanadaToronto, On, Ca
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Senior Digital Marketing ConsultantFighting Blindness Canada Feb 2024 - PresentToronto, Ontario, Canada -
DirectorCanada Health Infoway Jun 2021 - Apr 2023Toronto, Ontario, Canada- Led the Digital Marketing team and managed three direct reports- Developed and executed digital marketing and social media strategies and campaigns- Oversaw the development of new websites, including Infoway.ca - Managed seven social media accounts- Managed external agencies and helped guide the development of agency-led campaigns- Developed lead generation campaigns for PrescribeIT, which helped contribute to more than doctors and nurse practitioners enrolling- Created strategic plan for and ran the annual Digital Health Week campaign which attracted 80+ participating organizations and more than 600 people posting 3,000+ tweets annually- Conceptualized and managed paid campaigns for Google Ads, Facebook, Instagram, Twitter and LinkedIn- Managed Infoway’s blog- Wrote social media posts, website content, blog posts magazine articles, press releases, ad copy and more- Evaluated the success of campaigns through the development of detailed metrics reports -
Senior Manager, Digital MarketingCanada Health Infoway Jun 2019 - Jun 2021- Lead digital marketing and social media strategic planning and execution for Infoway- Oversee content development and management of Infoway’s corporate website, PrescribeIT.ca and Access2022.ca- Manage nine social media accounts- Create strategic plan for and run Digital Health Week campaign- Helped plan and execute Access2022 movement- Manage InfowayConnects blog- Conceptualize and manage online paid campaigns for Google Ads, Facebook, Twitter and LinkedIn- Manage digital marketing strategy for PrescribeIT™- Manage Digital Marketing team
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Digital Marketing ManagerCanada Health Infoway Apr 2017 - Jun 2019Toronto, Canada Area- Provided strategic planning, resource management, subject matter expertise, and project management oversight for digital marketing- Managed Infoway's online assets- Managed Infoway's social media channels, including Twitter, LinkedIn and Facebook- Created and managed paid marketing campaigns for Google Adwords, Facebook, Twitter and LinkedIn- Managed Digital Marketing team
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Senior Advisor, Digital ServicesCanada Health Infoway Dec 2013 - Apr 2017Toronto, Canada Area- Drove engagement through the creation and implement of a social media strategy- Digital lead on website redesign projects for corporate website, the intranet and BetterHealthTogether.ca- Manage firm’s online communities on Twitter, Facebook and LinkedIn- Ran Google Adwords, Facebook and Twitter ad campaigns- Measure success of campaigns through detailed metrics reports using Google Analytics, Facebook Insights, YouTube Analytics and Twitter Analytics- Write, manage, optimize and edit social media content for Twitter, Facebook, LinkedIn and Infoway blog- Designed social media bootcamp training for executives and other employees- Consult on and develop digital marketing strategy for campaigns
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Manager, Design & Digital MarketingPwc Aug 2011 - Dec 2013Toronto, Canada Area- Developing digital marketing strategies- Managing strategic online projects from start to finish and leading project teams- Creating and executing social media strategies- Performing marketing ROI analysis through Google Analytics reports- Managing online paid advertising campaigns, including Google Adwords, and Twitter and LinkedIn ads- Conducting competitive analysis- Overseeing the production of podcasts and other multimedia content- Designing, implementing and evaluating marketing campaigns- Optimizing content for search engines (SEO)- Delivering presentations to educate PwC teams on digital and social media marketing- Coaching a team member -
Specialist, Media And MarketingQmp-Ls & Iqmh, Ontario Medical Association Feb 2009 - Aug 2011- Planning online and social media marketing strategy for the Institute of Quality Management in Healthcare- Creating product launch strategy- Evaluating the success of marketing projects using Google Analytics- Developing a website strategy, overseeing creation of lead generation website- Setting up, managing and evaluating Google Adwords campaign- Project lead on marketing initiatives; consensus building- Managing company Twitter account- Planning email marketing campaigns for IQMH- Developing website content as well as marketing brochures and product fact sheets- Booth planning- Designing, writing content for and editing annual review- Designing and writing content for brochures and ads- Promoted from Marketing Coordinator to Marketing Specialist -
Freelance Marketing Specialist/JournalistFreelance 2007 - 2009- Create marketing documents for market research firm IDC Canada - Conduct primary and secondary research to create white papers and case studies- Feature stories for Women’s College Hospital website, Lifestyle, Hotelier Magazine- Business stories for Foodservices & Hospitality, Decima Reports, Canadian Security - Opinion piece for the Globe and Mail
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Marketing Communications CoordinatorBioscrypt 2007 - 2008- Managed multiple marketing projects, including development of corporate brochures- Oversaw rebranding and redesign of website home page- Conceptualized email marketing campaigns using lead generation system- Generated leads through the creation white papers, advertisements, webcast scripts- Created PowerPoint presentations, case studies and e-newsletters- Managed external suppliers - Conducted market and competitive analyses- Helped develop email marketing campaigns- Maintained consistent branding standards- Wrote headline-grabbing news releases; managed external PR agency- Successfully pitched story ideas to several publications; wrote by-lined articles -
Associate EditorItbusiness 2004 - 2007- Managed and edited Computing Canada; determined editorial direction- Helped manage ITBusiness.ca website; oversaw budget - Created original story ideas and assigned stories to freelance writers and columnists- Worked with art director and layout artist to determine look of publication- Promoted from Assistant Editor to Associate Editor
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Communications SpecialistIntrinsic Management Inc. 2003 - 2004- Managed, wrote and edited BWU e-newsletter and website- Created email campaigns and other marketing collateral; Coordinated media interviews
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Assistant EditorItworld 1999 - 2003- Edited software, wireless technology, careers, management and features sections- Helped manage a staff of six to seven writers- Met tight deadlines; stretched limited resources - Wrote news, business and features stories- Promoted from Staff Writer to Department Editor to Assistant Editor
Poonam Khanna Skills
Poonam Khanna Education Details
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Journalism -
Political Theory -
English And Political Science
Frequently Asked Questions about Poonam Khanna
What company does Poonam Khanna work for?
Poonam Khanna works for Fighting Blindness Canada
What is Poonam Khanna's role at the current company?
Poonam Khanna's current role is Senior Manager, Digital Marketing.
What is Poonam Khanna's email address?
Poonam Khanna's email address is pk****@****ail.com
What schools did Poonam Khanna attend?
Poonam Khanna attended Ryerson University, York University, Western University.
What skills is Poonam Khanna known for?
Poonam Khanna has skills like Social Media Marketing, Marketing Communications, Social Media, Digital Marketing, Corporate Communications, Email Marketing, Web Content Management, Seo, Web Content, Project Management, Marketing Strategy, Strategy.
Who are Poonam Khanna's colleagues?
Poonam Khanna's colleagues are M. Alper Gungor, Ardene Vicioso, Tanya Astolfo, Tooba I., Garrett Maxfield, Cpa, Cga, Larissa Moniz, Matthew Jones.
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Poonam Khanna
Insurance Broker- Life | Visitor | Super Visa |Critical Illness | Disability | Rrsp| Resp | Tfsa| Health PlansOakville, On3capgemini.com, gmail.com, barrick.com1 (416) 8XXXXXXX
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