Poonam J. Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London, Greater London, United Kingdom

Led a global team of 70 account and campaign managers to create revenue-generating strategies and drive sales, achieving a 200% YoY growth in programmatic revenues.Reorganized global client services, saving $1.5M annually and improving customer engagement and response time.Collaborated with Product to develop revenue-driving solutions in various domains, enhancing industry transparency and promoting innovative solutions.Increased core margins by implementing efficiency-boosting tools, enhancing team productivity.Implemented efficiency-boosting tools, enhancing team productivity by 20%.

Launched Xaxis Rich Media proposition, optimizing programmatic operations across publishers and enhancing traders' ability to trade formats programmatically.Successfully introduced new formats in the UK market, optimizing programmatic operations across publishers.Elevated margins and campaign performance by fostering strong relationships with publishers through effective supply team leadership.Pioneered Scoota's Self Serve Proposition, strategically bringing the DSP to market and securing optimal deals.

Pioneered unique revenue-generating deals with industry leaders, securing guaranteed revenues and achieving a remarkable revenue increase through sales proposition overhaul.Oversaw advertising inventory monetization and optimization, managing inventory, pricing, sales planning, and execution.Established and optimized core operations in specified geographies by defining operational strategies, processes, and forecasting roadmaps.Fostered strategic alliances with third-party vendors, boosting revenues through native advertising and innovative data solutions.

Mumbai Area, India

Manage day-to-day operations for managing Ad campaigns Inventory managementBilling and availability forecastingCreative optimization of campaigns and campaign performance managementTroubleshoot and resolve all internal and external issues associated with ad campaignsEffectively led CPC (click), CPA (acquisition) & Corporate deals to meet their success metrics (conversion targets)Resolved special and escalated issues in order to ensure high level of client satisfactionManaged solutions to inventory problems, resolved under-delivering campaigns

- Spearheaded online operations for security solutions from leading vendors Veritas, Symantec, Mcafee, Trend Micro and Computer Associates (CA)

Languages Of Education, English, Bachelor Of Engineering - Electronics And Electrical

Education record