Poonam Pai Email & Phone Number

India

Managed global digital product content for 31 brands and 7 private labels of a leading European sports retailer with an annual turnover of nearly EUR 13.7 billion in 2023•Successfully improved content quality of top 2 brand partners that reduced turnaround time by 80%•Identified gaps and initiated change in product information flow reducing manual efforts by 40%•Executed brand audits for 15 global markets raising sales conversions by 20 %•Collaborated with agencies on content… Show more Managed global digital product content for 31 brands and 7 private labels of a leading European sports retailer with an annual turnover of nearly EUR 13.7 billion in 2023•Successfully improved content quality of top 2 brand partners that reduced turnaround time by 80%•Identified gaps and initiated change in product information flow reducing manual efforts by 40%•Executed brand audits for 15 global markets raising sales conversions by 20 %•Collaborated with agencies on content briefs to produce effective product content Show less

•Managed the sustainability initiative of the retailer for product content of 3 top performing footwear brands •Enabled contract extension within the first 3 months with client by achieving improvement targets •Led a pilot project to generate product copy translations that has successfully been handed over to the team

• Developed digital touch points for an improved and enhanced customer experience • Engaged with trade partners and conducted 12 qualitative interviews mapping consumer journey across 4 sales channels• Conceptualized LinkedIn content strategy for organic follower growth based on 5 distinct audience segments• Structured the approach for B2B lead generation on LinkedIn for 3 product categories• Designed a detailed retail store growth plan for Facebook business pages… Show more • Developed digital touch points for an improved and enhanced customer experience • Engaged with trade partners and conducted 12 qualitative interviews mapping consumer journey across 4 sales channels• Conceptualized LinkedIn content strategy for organic follower growth based on 5 distinct audience segments• Structured the approach for B2B lead generation on LinkedIn for 3 product categories• Designed a detailed retail store growth plan for Facebook business pages of 25000 trade partners Show less

• Worked on direct mailer campaigns for a banking MNC• Assessed competitor data on banking brands to derive digital marketing trends across social media platforms

Mumbai Area, India

• Evaluated the employer brand position for improvement opportunities on 2 digital platforms – Glassdoor, Indeed• Examined training program effectiveness for sales front-liners by mapping performance scores

Education record

Mumbai University, Business/Commerce, General