• Collaborating with marketing and advertising teams to develop comprehensive media strategies aligned with campaign objectives and target audience.• Conducting research to identify target audiences and media habits. Utilising market research tools and data to inform media planning decisions and optimising targeting strategies.• Evaluating and recommending appropriate media channels based on campaign objectives, target audience preferences, and budget considerations.• Managing media budgets for optimal resource allocation. Monitor campaign performance and make adjustments as necessary to optimise budget utilisation and achieve desired outcomes.• Collaborating with creative and content teams to ensure seamless execution of media plans. • Tracking and analysing campaign performance metrics to improve effectiveness. Generating actionable reports for stakeholders.• Building relationships with media vendors. Stay updated on media buying trends, negotiate favorable rates to maximize ROI.

• Handling Project of Amazon Marketing Services (Sponsored products, Brand and Display ads)• Managing and optimizing campaigns on the Amazon advertising platform • Creating engaging strategies and execution plans that cultivated audiences, enhancing brand awareness on Amazon. in • Creating bidding strategies, keyword validation and bid optimization• Monitoring the success of campaigns through dashboards like AMS, Amazon PI • Establish and consistently maintain effective and positive working relationships with brands • Reporting of campaigns with in-depth analysis on the performance of overall brand keywords, etc.

• Managing and optimizing digital marketing campaigns including creative development• Creating engaging social media strategies and execution plans that cultivated audiences, enhancing brand awareness through social media marketing • Developing and maintaining PPC campaigns for online advertising and search engines • Creating bidding strategies, keyword validation and bid optimization• Monitoring the success of campaigns through media analytics, and dashboards• Establish and consistently maintain effective and positive working relationships with clients• Evaluating the effectiveness of marketing campaigns• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies etc.

• Establish and consistently maintain effective and positive working relationships with clients• Managing digital marketing campaigns including creative development• Creating engaging social media strategies and execution plans that cultivated audiences, enhancing brand awareness• Monitoring the success of social media campaigns through media analytics, and dashboards• Evaluating the effectiveness of marketing campaigns• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies etc.

• Managing seasonal digital marketing brand campaigns including creative development• Creating engaging social media strategies and execution plans that cultivated audiences, enhancing brand awareness• Monitoring the success of social media campaigns through media analytics, and dashboards and evaluating the effectiveness of marketing programs• Writing creative content for social media marketing and handling social media presence of clients • Reporting of campaigns with in-depth analysis on performance of keywords, ad copies etc.