A tech product development and marketing services firm with 50+ clients. As an early employee, I have taken on a marketing generalist role in the 40-member team. Apart from executing lead-gen initiatives, I train, build teams from scratch.Marketing and Branding: I lead digital marketing efforts for our products and services; executing partnerships with mainstream media and universities; setting up SOPs and processes; automated processes with GPT tools; cut time to production by… Show more A tech product development and marketing services firm with 50+ clients. As an early employee, I have taken on a marketing generalist role in the 40-member team. Apart from executing lead-gen initiatives, I train, build teams from scratch.Marketing and Branding: I lead digital marketing efforts for our products and services; executing partnerships with mainstream media and universities; setting up SOPs and processes; automated processes with GPT tools; cut time to production by 50%Product marketing, formX: Wrote product guides, feature documents and bottom-of-the funnel articles to increase organic traffic by 3x in two monthsSEO Consultant, Freshboost: Worked with 10+ SaaS clients for SEO and strategy; increased organic traffic by 3x for a client in a competitive space; created editorial and sales assets for a DevOps firm by partnering with their tech team Show less

The Banyan Academy of Leadership in Mental Health, Chennai is an educational and research institute focused on mental health and public policy. Sister organisation of The Banyan, a 27-year-old non-profit providing mental health services for vulnerable populationsAs Lead, Communications I - Led rebranding of organisation’s website; improved user experience,- Managed content on social media and led branding for events- Co-authored research grants, annual reports; liaised with… Show more The Banyan Academy of Leadership in Mental Health, Chennai is an educational and research institute focused on mental health and public policy. Sister organisation of The Banyan, a 27-year-old non-profit providing mental health services for vulnerable populationsAs Lead, Communications I - Led rebranding of organisation’s website; improved user experience,- Managed content on social media and led branding for events- Co-authored research grants, annual reports; liaised with funders Show less

In charge of Editorial page for all editions of the newspaper. Work closely with the chief-editor; engage with columnists for opinion columns and top editors of the paper for editorials Suggest ideas for opinion columns and editorials; organise and schedule articles; fact-check, edit, rewrite; present columns on page with suitable headlines; communicate with columnists for payment and rewrites; work with designers for illustrationsSelect and edit letters and columns from… Show more In charge of Editorial page for all editions of the newspaper. Work closely with the chief-editor; engage with columnists for opinion columns and top editors of the paper for editorials Suggest ideas for opinion columns and editorials; organise and schedule articles; fact-check, edit, rewrite; present columns on page with suitable headlines; communicate with columnists for payment and rewrites; work with designers for illustrationsSelect and edit letters and columns from readers; engaging with readers on correctionsWrite a 300-word infographic daily on topics including science, history, and technology Contribute feature pieces on food for the paper’s lifestyle supplement, IndulgeWorked on Tamil Nadu and Nation pages; interacted with reporters over rewritesSelected for the Young Leaders Programme Show less

Translated seven books from English to Tamil