Poorva Soni is currently working as a senior consultant in the Digital Customer Marketing team at Deloitte.Earlier she has worked on digital processes and various touchpoints for customers and frontline sellers (CRM, NetBanking, website, robot) in Bancassurance unit of YES Bank, apart from that she was handling insurance lead generation digital campaigns for the call centerShe has completed her MBA from IIM Udaipur in 2021 in general management. She did her summer internship project with Yes Bank (Bancassurance business unit). The internship project gave her the opportunity to closely understand the distribution of Third party products in banks at various levels and to understand the current market inclination in the insurance industry. In college, she was the vice-president of the Literary and quizzing club (Potpourri) and she was responsible for ideation, execution of various events and to design promotional content for the events. She has also completed various courses like Digital Marketing, R language and statistics on Coursera.She has a 2-year work experience in Accenture as an Informatica power centre developer, where she was responsible to extract, transform and load data in the data warehouse. She used mainly SQL, power centre mappings and Unix scripts to carry out the process. Other than Informatica Power Center, she has worked on Tableau, Amazon Web Services, SAP BOBJ and different databases. During graduation, she did a 2-month internship in an emerging Data Analytics startup named Celebal Corp., where she worked on Amazon Web Services, Elastic search and Python.