As the Managing Director of Intelifin, I lead strategic initiatives to drive growth and enhance operational efficiency within the financial services sector. With a strong focus on client satisfaction and innovation, I oversee a talented team dedicated to delivering tailored financial solutions. My expertise in risk management, regulatory compliance, and market analysis enables us to navigate the evolving landscape and seize new opportunities. Passionate about fostering a collaborative culture, I am committed to empowering our team to achieve excellence and deliver exceptional value to our clients.

Developing and executing the company’s business strategiesManage and grow the digital and direct marketing channelsPlanning Web, SEO/SEM, email, social media and display advertising campaignsMeasuring and reporting on the performance of all marketing campaignsIdentify trends and insights, and optimize spend and performance based on the insightsCommunicate and maintain trust relationships with affiliate network and business partners

• Execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns • Measure and report performance of all digital marketing campaigns • Online media buys and negotiation of rates • Drive ROI on all performance channels in line with targets • Relationship management with key performance marketing partners • Account management • Customer, competitor and market related research • Manage the KPIs of the marketing team in line with business objectives • Identify key strategic business opportunities and develop relationships with appropriate partners • Grow business lead volumes through strategic relationship • Negotiate data partners and relationships to optimize and improve marketing performance

>Leads and Campaign management of all marketing leads received. >Analyses and reporting on all marketing channels being used to achieve the most cost effective responses. (TV, Print, Radio, Online, Data ).>Daily, Weekly and Monthly leads tracking across all marketing channels to measure ROI per marketing channel and move budgets accordingly> Analyses on the different creative responses to measure effectiveness of marketing strategy and materials > Affiliate account management and development (Online, Database, SMS, Mailers and Social Media)>Development of reporting and systems to provide the most effective results from all sales and marketing channels being used>Campaign management across all sales teams to get the best possible return on investment. > Database marketing management ans strategies> Campaign and conversion management of sales and telemarketing teams (over 500 agents)> QA team management and lead generation from terminated leads

Medical Risk assessment on all new business Medical Aid policies

Financial Advisor (Standard Bank Financial Services)Prestige Banker (Standard Bank Sandton City)Small Medium Enterprise Consultant (Customer Contact Center)Foreign Exchange sales Consultant (Customer Contact Center)International Money Transfer Agent ( International Business Center)