A Brand New Healthy Eating, cooking/growing/music show aimed at children.At Popadeli.com, we will encourage and engage children to eat a healthy balanced diet, with the help of fun and exciting new charactors, humour, music, comic strips & games......Phase 1:Pop-a-deli is an innovative idea aimed at encouraging young children to interact with healthy food and fresh produce, by accessing a website which will include cartoon characters, based on fruits, vegetables and other foods. The website is aimed specifically at the children aged 4 - 11 and NOT the adults, and will include humorous story lines and comic strips involving all the main fruit/veg characters, and to extend this to potentially having toys and other merchandise made for purchase. The various personas developed will capture both girls and boys and also offer enough scope for all children to be able to identify with a particular character. The idea of the website is to encourage children not only to try new products to develop their taste buds and a healthy eating lifestyle, but to also suggest easy balanced recipes for them to follow, based on seasonal produce (not just UK grown), and encouraging them to get involved in preparing and cooking easy recipes and also to encourage children and families to explore unusual and exotic fruits, vegetables and other foods from around the globe and how to prepare and use them in foreign cuisines too. Check us out on Facebook to www.facebook.com/popadeli