Auri Pope Email & Phone Number

Novato, Ca, Us

Novato, Ca, Us

Auburn Hills, Michigan, Us

Initiatives› Drive CDP RFP & implementation process› Strategize & lead cross-channel lifecycle & CRO roadmap › Develop 0P data collection strategy across site, mobile app, channels and surveys to enable personalization › Create automated dashboards, forecasts & analyses for hourly, daily, weekly, monthly and quarterly performance hindsightsChannels› Email marketing› SMS messaging› Mobile App Marketing› CRO› Testing & personalization› Data, Analysis & AI/ML› Multi-Channel Marketing

Los Angeles, Ca, Us

Initiatives› Manage the ESP migration› Lead strategy across email, SMS, site and physical stores to drive customer retention› Collaborate with cross-functional partners to develop an experiential loyalty program from scratch› Report, track and analyze campaign and marketing program efficiency. Forecast promotional, triggered and transactional email revenue contribution based on customer behavior and product assortment.Channels› Loyalty› Email marketing› SMS messaging› Testing & personalization› Retail› Direct mail and inserts

Los Angeles, Ca, Us

Initiatives› Develop an integrated segmentation, personalization and AI/ML strategy› Lead and empower a team of 5 hard-working digital marketers to deliver impactful omnichannel campaigns. Develop personalized onboarding documents and career development plans to ensure team growth.› Act as key stakeholder for the migration from Oracle Responsys to SalesForce Marketing Cloud working closely with IT and the creative team. Keep all partners and outside vendors accountable.› Partnered with cross-functional team members to develop loyalty program beta and evaluate technology.Channels› Loyalty program› Email marketing› Web push messaging› Mobile app marketing › Testing, machine learning/AI, personalization› Retail

El Segundo, Ca, Us

Promoted from CRM Specialist to Integrated Marketing Manager due to my results and entrepreneurial spirit. I worked cross-departmentally with the operations, product, merchandising and creative teams to strategize and execute new business initiatives to generate revenue and provide more value to the customer.

El Segundo, Ca, Us

Developed an integrated business marketing plan - from email to the in-box experience - to drive cross-category adoption, retention, revenue, and content creation for this newly-developed personal styling membership model.

Brought to this health practice as a Digital Marketer for my diverse skill set. I took on new challenges including project management, SEO copywriting, brand development, email marketing, digital and print advertising, wireframing and visual design.

Bangalore, Karnataka, In

Brought to this startup agency as a Marketing Analyst to support the Content & Marketing Manager. I specialized in email, event, social media and app marketing, in addition to website optimization.

Brought to this hyper-local ad service app as a Marketing Associate, I found my passion for Email Marketing. I was challenged to learn and utilize many technical skills to make the 2-man marketing team more efficient.• Worked with the Marketing Coordinator to optimize the Pricing funnel of the• website and increased conversion from 0% to 1.89%• Reported the performance of KPIs using Google Analytics, Mixpanel and Excel Built wireframes to improve low-performing webpages for A/B testing Created and implemented a user-testing plan to test the functionality of the website and track bugs on the website• Utilized HTML and CSS programming languages to build webpages and email templates from provided PSDs• Created content for print materials (such as investor decks and verticals) and• digital materials for the website• Provided support for the Dev team by creating web pages, JSON objects and other requested materials and by addressing any questions regarding the design of the webpage (hex values, png files, etc.)• Provided support for the Customer Success team by designing and creating email templates and managing the design and execution of the website's customer support page with Desk.com

Chicago, Il, Us

Brought on as an Event Crew member. Promoted to Building Manager as a result of my reliability while managing events.

Batavia, Il, Us