Andrew Parks

Andrew Parks Email and Phone Number

Senior Digital Strategist: Website @ Explore Minnesota
Minneapolis, MN, US
Andrew Parks's Location
Minneapolis, Minnesota, United States, United States
Andrew Parks's Contact Details

Andrew Parks personal email

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About Andrew Parks

Need help with content? You've come to the right place....I've worn a lot of hats over the past 20 years. Writer. Editor. Publisher. Photographer. Researcher. Designer. Promoter. Strategist. DJ. (Don't worry; it wasn't dubstep.) I also worked as the Director of Merchandising for eMusic during the digital music boom, bridging the gap between editorial and marketing while crushing sales campaigns for EMI, Bob Dylan's back catalog, and more.Not the most conventional career path, but don't worry — I'm not indecisive so much as a self-starter who is always (always!) looking to sharpen and expand my skill set.In the beginning, that meant learning the ropes in the lively offices of Entertainment Weekly, Rolling Stone, and The Buffalo News — robust media organizations that taught me how to think fast and meet the myriad needs of a tight-knit team. My insatiable curiosity and agile work methods have also led to a wide range of roles, including editing travel guides for Michelin and Fodor’s; producing owned media content for Apple, Marriott, Red Bull, Christie’s, Hennessy, and Visit California; and contributing to such national publications as Food & Wine, Bon Appétit, New York Magazine, Condé Nast Traveler, and AFAR. More recently, I became the multimedia editor at Explore Minnesota, a full-time role that includes video production, content strategy and copywriting across all of the agency’s digital channels. And then there's what I’ve done with my free time: (1) oversee the creative direction of Minnevangelist, a regional site covering arts and culture in Minnesota, and (2) manage an international team of writers and photographers as the editor and publisher of self-titled, a leading underground music outlet I launched in 2008.Oh, and I spent the past year studying UX design, coding, and content strategy through the Berlin-based online school CareerFoundry. Because why not, right?Please have a look around here — or, even better, at andrewparks.io — for examples of my work, and feel free to reach out to discuss potential work partnerships or the time Kanye West and I hung out. (No, really.)

Andrew Parks's Current Company Details
Explore Minnesota

Explore Minnesota

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Senior Digital Strategist: Website
Minneapolis, MN, US
Andrew Parks Work Experience Details
  • Explore Minnesota
    Senior Digital Strategist: Website
    Explore Minnesota
    Minneapolis, Mn, Us
  • Explore Minnesota
    Senior Digital Strategist: Website
    Explore Minnesota Apr 2024 - Present
    St Paul, Minnesota, United States
  • Explore Minnesota Tourism
    Digital Content Strategist + Editor
    Explore Minnesota Tourism Apr 2023 - Apr 2024
    St Paul, Minnesota, United States
    • Provide leadership on content strategies and SEO techniques for ExploreMinnesota.com• Evaluate current website content to determine its effectiveness and relevance • Update, refresh or retire content to meet user needs and tourism goals • Ensure content follows best practices for accessibility• Develop, edit and deliver engaging omni-channel content • Foster collaboration between colleagues and outside agencies involved in web production • Produce original videos and photography for internal and external use • Assist with production of travel guides and monthly newsletters • Oversee contracts and special projects with outside vendors
  • Explore Minnesota Tourism
    Multimedia Editor
    Explore Minnesota Tourism Mar 2022 - Mar 2023
    St Paul, Minnesota, United States
    • Drive local, regional, and national tourism through compelling audiovisual content • Spearhead video productions, digital strategy discussions, and content marketing projects• Contribute to national campaigns, social media channels, and industry relations initiatives• Manage special projects including print publications, monthly website refreshes, responsive landing pages, and seasonal travel packages
  • Minnevangelist
    Senior Content Strategist
    Minnevangelist Feb 2019 - Present
    Greater Minneapolis-St. Paul Area
    • Oversee the brand's editorial voice and positioning within Midwest region• Connect with a diverse audience across key social media platforms• Implement the latest SEO techniques based on analytics tools and consumer trends
  • Self-Employed
    Content Strategist + Copywriter
    Self-Employed May 2003 - Present
    Greater Minneapolis-St. Paul Area
    • Produce owned media projects for such major brands as Land O'Lakes, Red Bull, Apple, Hennessy, Marriott, Visit California, Aer Lingus, Explore Minnesota, Christie's, Fodor's Travel, and Michelin• Write feature stories for such national publications as New York Magazine, Food & Wine, Entrepreneur, Condé Nast Traveler, Bloomberg, Bon Appétit, and Travel + Leisure• Contribute to marketing campaigns within the travel, arts, and culture industries
  • Self-Titled
    Director Of Content
    Self-Titled Jan 2008 - Present
    Greater Minneapolis-St. Paul Area
    • Oversee content for one of the music industry's leading independent publications• Manage all social media accounts, with a combined reach of more than 60,000 readers• Created a diffusion site devoted entirely to ambient music and wellness (self | centered)• Launched an award-winning iPad app featuring a quarterly interactive magazine• Oversaw a marketing campaign with Moog Music and the electronic producers Laurel Halo, Gavin Rayna Russom, and Brenmar• Booked and managed events at the Tribeca Grand Hotel, South by Southwest, and CMJ• Operated an online store featuring exclusive collaborations with Grouper, METZ, and more
  • Songtrust
    Content Strategist + Copywriter
    Songtrust Mar 2021 - Present
    ∙ Execute content marketing campaigns to attract new clients and help build an international community of creators, record labels and other professionals within the music industry ∙ Led a complete overhaul of customer service copy and blog content∙ Edited the company's entire Modern Guide to Music Publishing ebook
  • Flotsam + Fork
    Content Strategist + Copywriter
    Flotsam + Fork Nov 2021 - Jan 2022
    Minneapolis, Minnesota, United States
    • Drove social media, newsletter, and marketing campaigns to meet ROI goals
  • Cartogramme
    Content Strategist
    Cartogramme 2015 - 2018
    Cartogramme was an online arts & culture guide to noteworthy destinations around the world, including major cities throughout Asia, Australia, and the United States.
  • The Merch Table
    Director Of Merchandising
    The Merch Table Jan 2013 - Nov 2014
    Brooklyn, Ny
    The Merch Table was an online shop owned and operated by self-titled, featuring vinyl curated by our editors and limited collaborations with our favorite artists, designers, and brands. Products available exclusively through our store included: ∙ A shirt featuring Le1f and Heems, produced in partnership with Mishka and Greedhead∙ A newsprint art piece and mini-painting by Grouper∙ A vintage-inspired METZ baseball jersey, designed by Alexander Campaz ∙ A mixtape of experimental electronic music, produced by Andy Votel and released for Cassette Store Day in a split run with Mount Analog∙ Four record bags, modeled after self-titled cover stories (Disclosure, Florence + the Machine, Flying Lotus, Grimes) and designed by Tyler Spangler to celebrate our 20th issue
  • Emusic
    News Writer
    Emusic Sep 2012 - Nov 2014
    Greater New York City Area
    • Worked as a daily news stringer for eMusic's editorial site Wondering Sound
  • Emusic
    Director Of Merchandising
    Emusic Apr 2011 - Jul 2012
    Greater New York City Area
    • Developed and implemented a wide range of content marketing campaigns• Conceptualized, produced, and managed record-breaking sales initiatives• Served as a liaison between the label relations, marketing, and editorial departments
  • Apple
    Copywriter
    Apple May 2004 - Apr 2011
    • Compiled iTunes playlists and contributed marketing copy to key artists, genres, and moods • Executed special projects for major stakeholders like Activision and Dr. Dre
  • Artistdirect
    News Reporter
    Artistdirect Nov 2007 - Jun 2009
    Greater New York City Area
    • Scoured the internet for breaking news and posted timely stories throughout the day
  • Rolling Stone
    News Reporter
    Rolling Stone Aug 2006 - Apr 2007
    • Aggregated and reported the day's top news stories
  • Entertainment Weekly
    Information Architect
    Entertainment Weekly Jan 2004 - Aug 2006
    • Worked alongside Time Inc.'s online librarian on CMS / SEO initiatives and daily site maintenance

Andrew Parks Skills

Blogging Music Editing Editorial New Media Copywriting Brand Development Radio Curating Magazines Photography Storytelling

Andrew Parks Education Details

Frequently Asked Questions about Andrew Parks

What company does Andrew Parks work for?

Andrew Parks works for Explore Minnesota

What is Andrew Parks's role at the current company?

Andrew Parks's current role is Senior Digital Strategist: Website.

What is Andrew Parks's email address?

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What is Andrew Parks's direct phone number?

Andrew Parks's direct phone number is +134727*****

What schools did Andrew Parks attend?

Andrew Parks attended Syracuse University.

What are some of Andrew Parks's interests?

Andrew Parks has interest in Overwinter Coffee, St Paul Farmers Market, Thousand Foot Whale Claw, Golden Dawn Arkestra, Trentemøller, Proc Fiskal, Folly Coffee, Community, Mind Over Mirrors, Seafood Restaurant.

What skills is Andrew Parks known for?

Andrew Parks has skills like Blogging, Music, Editing, Editorial, New Media, Copywriting, Brand Development, Radio, Curating, Magazines, Photography, Storytelling.

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