Popoola Abiola Mba, Anipr, Mnimn,Arpa Email & Phone Number

Lagos State, Nigeria

Reporting Line: CEO and Board of Directors• Effectively managing the marketing functions, including strategy design and implementation.• Notable achievements in sales and marketing strategies, monitoring progress against business plans and KPIs.• Conducting financial analysis to evaluate marketing expenditures for optimal Return on Investment (ROI).• Implementing budgeting strategies and assessed ROI metrics, ensuring efficient allocation of resources.• Spearheading the… Show more Reporting Line: CEO and Board of Directors• Effectively managing the marketing functions, including strategy design and implementation.• Notable achievements in sales and marketing strategies, monitoring progress against business plans and KPIs.• Conducting financial analysis to evaluate marketing expenditures for optimal Return on Investment (ROI).• Implementing budgeting strategies and assessed ROI metrics, ensuring efficient allocation of resources.• Spearheading the management of Integrated Marketing Communication (IMC) agencies, ensuring seamless collaboration and execution of marketing campaigns.• Coordinating implementation of effective sales and marketing strategies, ensuring continuous monitoring of progress against business plans and Key Performance Indicators (KPIs) for the attainment of strategic objectives.• Efficiently managing the National supply chain Show less

Lagos, Nigeria

• Managed sales and marketing teams PAN Nigeria.• Formulated and implemented national sales strategies, budget preparations, and monitoring.• Demonstrated success in client/customer relationship management.

Lagos State, Nigeria

• Conceived and championed marketing initiatives, resulting in a remarkable 260% increase in sales within the initial 6 months of employment.• Provided direct management and mentorship to a sales team of over 20 on-site staff, consistently surpassing monthly sales targets by a minimum of 65% for over 18 months.• Contributed to marketing strategy and logistics management, enhancing product delivery and overall customer satisfaction.• Engineered the design and implementation of… Show more • Conceived and championed marketing initiatives, resulting in a remarkable 260% increase in sales within the initial 6 months of employment.• Provided direct management and mentorship to a sales team of over 20 on-site staff, consistently surpassing monthly sales targets by a minimum of 65% for over 18 months.• Contributed to marketing strategy and logistics management, enhancing product delivery and overall customer satisfaction.• Engineered the design and implementation of effective trade quality management systems and warehouse policies, including FIFO and FEFO practices, resulting in a substantial reduction of wastage from 10% to 1%. Show less

Lagos State, Nigeria

• Successfully diminished customer complaints from 21% to 2% by implementing effective customer request management, conflict resolution, and stringent product quality maintenance.• Achieved substantial revenue growth, elevating it from 120% to an impressive 310%, through strategic sales team capacity development and the implementation of targeted sales policies.• Executed trade promotions initiatives in collaboration with partners such as Colgate, Nivea, and Suntory, leading to the… Show more • Successfully diminished customer complaints from 21% to 2% by implementing effective customer request management, conflict resolution, and stringent product quality maintenance.• Achieved substantial revenue growth, elevating it from 120% to an impressive 310%, through strategic sales team capacity development and the implementation of targeted sales policies.• Executed trade promotions initiatives in collaboration with partners such as Colgate, Nivea, and Suntory, leading to the attainment and surpassing of sales targets. Show less

Lagos, Nigeria

• Established the inaugural Marketing Department and successfully launched the company's maiden TV commercial.• Accomplished the national key accounts objective by securing partnerships with prominent entities, including airline companies and major supermarkets like ShopRite and Spar.• Efficiently managed client orders, logistics, product delivery, and stock, leading to a notable 10% increase in product availability.

Lagos, Nigeria

• Fostered performance improvement within the team, achieving elevated work standards.• Successfully set and maintained sales forecasts and targets for nationwide modern trade teams, resulting in a 19% increase in team productivity.• Amplified the market share of company products from 78% to 120%.• Met financial goals for modern trade by forecasting requirements and implementing cost-saving policies, reducing costs by 15%.

Lagos, Nigeria

• Managed the assigned region, expanding key distributors from 4 to 10 within the initial 8 months.• Enhanced product availability and visibility by 65% through effective order and supply management.• Coordinated sales activities within the territory, utilizing mail, phone calls, and direct visits to customers.• Engineered impactful product displays, contributing to a significant increase in the number of retailers from 67 to 114.

Lagos, Nigeria

• Established a robust customer base by managing existing clients and attracting potential customers.• Implemented warehouse policies, reducing wastage from 34% to 2% within the first year.• Coordinated sales team activities, managed orders, addressed customer complaints, and mitigated escalations.• Generated a remarkable 289% increase in revenue during the first year and built a high-performing sales team that consistently exceeded monthly targets for 2 years.

Master Of Business Administration - Mba, Mba Marketing

Pgd Business Administration

Diploma In Creative And Digital Communication

Hnd In Mass Communication