Fun new side enterprise and 'job':CEO (Chief Entertainment Officer) at Chateau de la GuerinchieLooking after guests coming to stay at our 400 year old house in the heart of the DordogneDo follow us for updates, things going right (and wrong!), special offers, etc.https://lnkd.in/g69Z6PZG LinkedIn pagehttps://www.chateaudelaguerinchie.com/ Find us via our websitehttps://www.instagram.com/chateaudelaguerinchie/ Or via Instagram

• Daily management of team of junior writers and freelance staff for various projects ranging from daily content to quarterly magazine production.• Responsible for conceptualising content for special microsites/commercial content initiatives to sell to clients alongside sales team. • Since joining, I have tripled the page views for the website and nearly doubled users.• Daily management of all social media channels and management of twice weekly newsletter.• Tracking and analysis of site content and traffic via google analytics ensuring daily site traffic is at targeted level.• Creation and running of seasonal initiatives including ’14 Days Of Christmas Giveaway’ and Mother’s Day Specials.• Creation and direction of content and digital strategy, on a daily, weekly and monthly basis for BLLNR, Billionaire Singapore Magazine. • Act as an ambassador at external and internal events.

Co-Founder of Poppy&Maria Jewellery + Freelance Writer / Jobs• As co-founder of Poppy&Maria Jewellery, I have built an e-commerce platform to sell the jewellery that I sourced and helped design. Day to day work includes sales, running the website, logistics, liaising with press and reaching out with story ideas, improving our page views, social media outreach and attending fairs and sales. https://poppyandmaria.com/• Freelance projects include e-commerce work for Club 21, copy reading books independent printing houses, creation of articles and regular columns for Harpers Bazaar UK, Emirates Woman and Harpers Bazaar Arabia.• Full time Freelance: Setting up and Editor of Sassy Singapore - Brought in and responsible for setting up Sassy Singapore site (based on Sassy Hong Kong model); Sourcing of freelance and contributing writers; Creation and editing of all content running onsite as well as advertorials and emails; Finding and developing relationships with brands for advertising and partnerships; Creation and management of events to drive brand name; Working with wider team across Hong Kong, Dubai and Australia to share content, ideas and partnerships

• During my time at Singapore Tatler, I have doubled users, increased traffic by 300% percent, with monthly page views at an all time high of just over 1.5million. • Create daily content for Singapore Tatler, Singapore Tatler Dining and all social media platforms • Daily management of team of copywriters, including daily workloads, management of event participation, weekly one to ones, editing and mentoring• Planning and setting the strategy for digital content on a weekly, monthly and yearly basis. • Responsible for conceptualising content for special microsites/commercial content initiatives to sell into clients• Responsible for developing all client advertorials as well as video advertorials- including working with clients and videographers to conceptualise, develop and edit content• Tracking and analysis of site content and traffic via google analytics ensuring daily site traffic is at targeted level• Development of SEO driven and evergreen copy on site• Working with marketing department to devise clear social media strategy • Creating content for regional iniatives eg: Christmas campaign, Tatler Ball, Christmas Gift Guide, Site Launch Campaign, Styla, • Liasing with sales team to ensure that key clients are supported on a weekly basis• Act as a brand ambassador at external events • Development of ‘Influencer’ programme to add gravitas to specialised sections on site• Manage e-newsletter content for Tatler and Dining

• Create daily content for site and across all social media platforms• Mentoring team of four• Creation of social media calendar and responsible for section growth • Create editorial calendar across fashion, beauty and lifestyle• Client liaison to ensure all key products are supported on site• Liaison with SPH news, to ensure SPH stories are supported on site• Conceptualizing and creating of micro sites across fashion and beauty for clients including Lancôme and Estee Lauder• Assisting with in house branding• Act as a brand ambassador at external events

• one to ones• Responsible for editing, writing and coordinating the completion of the 54 page Trend Edit and 68 page buying book• Writing and setting the strategy for digital content • Working with clients daily, to launch products on site and maintaining long-lasting relationships• Working with key areas such as design, buying, merchandising and tech critical to the online offering• Tracking and analysis of site content via google analytics and development of SEO driven copy on site• Responsible for social media strategy and implementation as well as writing marketing banners, emails and copy for twitter and Facebook• Devised and coordinated a blogger outreach programme with five top UK bloggers• Responsible for conceptualizing and coordinating weekly style notes and monthly fashion shoots

• Responsible for all online copy including trend pages, blog posts, email marketing activity, Facebook, tumblr and twitter updates, as well as blog posts for external websites for SEO purposes• Liaising with marketing department to decide on and execute marketing campaigns and competitions• Responsible for helping drive brand reputation thanks to a weekly external blog on US site stylecaster.com as well as several other weekly worldwide external blogs. Helping by pitching stories to existing editorial and PR contacts and by liaising with my own existing contacts • Overseeing all artwork on the site, working closely with the art department to ensure brand image is at its best at all times• Creating appropriate tone for site• Working as a brand ambassador by attending meetings and meeting designers• Assisting company in finding and bringing on board new talent

Started as Fashion Assistant for Emirates Woman; after 2 months, promoted to Fashion and Beauty Writer for Emirates woman and HELLO! After 1 year further promoted to Fashion and Beauty Editor• Responsible for writing features, including exclusive interviews with local and international celebrities (e.g. Tom Ford, Evelyn Lauder, Marni, D&G) as well as regular front row shopping pages• Executed all aspects of fashion shoots including direction of shoot, budget control, choosing location, model and photographers (e.g. for high profile clients such as D&G, Dior and Ralph Lauren)• Acted as brand ambassador for the magazines: Foreign/Local press trips, Key Events, working with PR teams, sourcing and developing relationships with local and international contacts• Compiled the bi-annual catwalk report by attending shows where possible• Responsible for running and managing all aspects of a team of five, including overseeing and editing team work, budgets and workload• Integral in setting up the online magazine site, ensuring that all key advertisers were featured, copy was relevant and all areas of social media were covered• Set up and managed new online magazine site’s twitter and Facebook pages

• Responsible for dealing with all internal communications within the school• Dealt with developing relationships with external agencies and handling communications • Compiling of in-house magazine

• Personally created and set up a new department called Express to courier goods to customers and VIPs: Dealt with all marketing, admin, recruitment, paperwork, and budget requirements • Within Express, responsible for a team of 4 people in the “Express” department ensuring that daily and weekly targets were met and that the team were kept informed of what products to drive and were given information to help do this• Worked closely with buying department to ensure key trends were driven• Wrote daily copy for the website giving style and trend advice• Set up a database to ensure customer satisfaction levels and regular customers are kept informed of latest products• Was responsible for smooth day-to-day running of Topshop Style Advisor service, responsible for rolling out department across Ireland and Singapore. This also meant that I was in charge of VIPs and Royal appointments• First point of contact for Internal Press Office, making sure magazine editors’ questions are answered and new Topshop stock is in the latest editions• Worked as a stylist for the company helping VIP customers and television crews such as BBC’s “Trinny and Susannah”, “The Apprentice”

• Proof reading of adverts and scripts• First point of contact for agents, building relationships with these agencies as we would often use their actors and artists for our work• Assisting two junior partners, setting up meetings, interviewing potential actors and agencies• Setting up of pitch presentations, ensuring the work was exhibited in the best possible way