Retail Sales Supervisor - MARS C-Store DRT

Manage and develop business with Kroger and Meijer on behalf of North America Nutrition/Pepsico, covering a sales territory consisting of 30 retail accounts.Leverage relationships with store management to secure incremental displays and additional product orders, leading to a 5% increase in overall sales over last year within the territory.Consistently met established periodic and quarterly goals based on number of displays and total product cases merchandised within the territory. Achieved 194% of display goal and 217% of cases goal for the 3rd Quarter of 2018.

Managed a sales territory consisting of 80 client accounts, including Walmart and Meijer.Traveled to retail stores on a daily basis to meet with store management and key decision makers regarding the following categories: fishing, camping, hunting, marine, and sports license.Analyzed sales data and provided product and display advice to accounts.Specialized in relationship building, customer retention, new customer development, maximizing revenue, and up-selling.Planned weekly itineraries and generated detailed Retail Intelligence Reports after sales calls.Studied market trends and demographics to identify best product mixes and display activities. Submitted merchandise replenishment orders to guarantee adequate seasonal inventory levels.Positively impacted top line sales and profitability via direct selling, leveraging relationships and providing inventory management and merchandising support.Consistently achieved established quarterly goals including POS, features, and displays, and reset completion.Notable Accomplishment: Successfully increased total territory volume by an average of 4% for three years.Led territory to consistently generate $3 million annually in retail sales.Increased total retail sales in a lower-volume, urban-market Walmart store by 40% for 3 consecutive years.Expanded the sports license product assortment in 40 Walmart stores, added the category altogether into 18 Walmart stores utilizing previous sales data and demographic reports.

Managed business with outside public safety, industrial, and hospitality customer accounts within assigned geographic territory.Established 3 new customer accounts through prospecting, cold-calling, and following up on sales leads.

Developed and managed business with Meijer, Kroger, and other independently owned clients.Conducted store visits to evaluate product presentation, inventory levels, and to prepare orders.Cultivated strong professional relationship with clients by providing superior service.Hired, trained, and supervised merchandisers to assist with in-store functions, including stocking, shelf conditioning, section resets, and building displays.Revised and implemented sales strategies/techniques, and ensured proper training of all employeesRegularly recognized by clients for providing superior service and maintaining optimal relationships based on trust and frequent communication.Conduct periodic section resets as mandated by grocery retailer to update product selection by replacing slow-moving items with potentially high-grossing new products.Notable Accomplishment: Proactively took over 4 struggling accounts; quickly restored integrity of sections, reduced out-of-stocks, eliminated expired products and organized extra stock, resulting in a 5% to 20% sales increase per account.Raised total perishable food sales 10% by expanding the Kosher frozen and Kosher deli foods selection at a Meijer location after market analysis uncovered unique demographics.Consistently met or exceeded established monthly promotional sales goals.