Lead multidisciplinary teams (+150) focus on collaboration and integration ofdigital media disciplines. (Planning, Performance Hubs, Digital Trading, Commerce & Reporting)Establish and implement processes in order to integrate online and offline teams.Launched a successful initiative to automate workflows across areas (planning, ad operations & reporting), reducing manual tasks to focus on strategic projects and value-added tasksTechnical and strategic support for RFPs, developing 360 digital solutions focused onagency capabilities and client business challenges

Lead the digital Hub (+70), contributed to talent acquisition efforts by participatingin recruitment activities, identifying top candidates and facilitating smoothonboarding processes.Collaborated with cross-functional teams to create cohesive campaigns across alldigital channels. (Creative, Digital Media & Production)Focus on industry trends, implementing new tools and technologies for improvedefficiency in digital media efforts

Lead the digital discipline for starcom clients, providing strategic and operationalsupportManaged relationships with external partners, including agencies and vendors,ensuring successful negotiations & collaboration on projects.Provided leadership and guidance to a team of digital media, fostering growth anddevelopment within the department.

Responsible for developing the digital implementation & planning team based inColombia (SEM, Social, Mobile, Programmatic), recruiting resources, training salesteams and providing support in the digital transformation.

Lead a regional HUB for the implementation on self serve platforms (SEM, SEO,Social Ads, Programmatic & Reporting). Assigning tasks, monitoring progress andensuring deadlines and performance in the implementation of campaigns.Design and monitoring of workflows to optimize implementation processesTechnical and strategic guidance to the team, ensuring the correct configuration andoptimization of campaigns on platforms

Lead a team of SEM specialists, assigning tasks, monitoring progress, ensuringdelivery, performance and reporting of campaigns

Planning, executing and optimizing advertising campaigns on Google Ads, Yahoo!and Bing Ads, maximizing brand visibility and performance.Creating bidding, budget and demographic segmentation strategies to ensureprofitable and effective campaigns.