Bryce Porter Email & Phone Number

Aliso Viejo, California, US

• 1st CSO in 30-year company history for 25 skilled nursing facilities, 4 Assisted Living/MC, home health, therapy
• Stabilized business operations, re-shaped and re-built leadership and sales teams to flip financial performance with the purpose of preparing the company for a sale.
• Re-engineered companywide recruiting strategy and ATS platform to empower field to find, hire and onboard more talent quicker, while successfully reducing the cost of new hire by 50%.
• Led all marketing, business developing, design, social media, reputation management and sales efforts.
• Architect of complete re-brand of all 29 facilities: logos, signage, websites, sales collateral, videos, photos

• Successfully licensed the Reverse Charades portfolio to industry leader Buffalo Games
• Launched start-up and led R&D, design, manufacturing & marketing of party game Reverse Charades
• 15+ game industry awards and 800k games sold (Target, Amazon, Barnes & Noble, Toys R Us)
• Created Apple/Android apps (750K+ uploads), designed website content for ReverseCharades.com

Brea, California, US

Brea, California, US

• My responsibilities included all brand management, long-range business development and strategic planning, market analysis, marketing & sales recruiting, onboarding and training, and optimizing patient and employee.
• Assumed role as 1st CMO in 40-year company history for 37 skilled nursing, 1 Assisted Living facilty
• Guided the revenue for the company from brink of bankruptcy in 2014 to record breaking annual profitability; increasing Medicare 226% in 6 years
• Broke all-time company occupancy records in 2nd year and broke higher census records every consecutive year since
• Architect of complete re-brand of all 38 facilities: logos, signage, websites, collateral, videos, photos
• Directed companywide sales and marketing efforts with 38 direct report field reps

Folsom, California, US

• A joint venture with Intel and GE to develop innovative technology that enables independent living.
• Directed nationwide sales for 2.5-year-old joint venture with $4.6M annual revenue, responsible for recruiting, training, ongoing development, and performance of 6 sales reps, 4 clinical consultants
• Grew customer base 200% in 3 years, restructured the sales team and re-vamped sales territories
• Created a customer friendly pricing structure based on extensive market & competitive research
• Presidents’ Club ‘09, ‘10

• Became 1st business development director in company history for 34 facilities (CA, AZ, UT, WA).
• Increased annual revenue $9.6M through consistent training and strategic marketing
• Supervised the complete turnaround, re-branding and re-designing of 30 properties- including new logo/branding, signage, website creation, presentation videos and marketing and sales collateral
• Recruited, trained and mentored 17 full-time marketing directors over 12 months
• Delivered annual savings of $405K by developing and standardizing resident admission packet

US

• Internal promotion after 15 months as 1st sales/marketing director in company history
• Delivered annual savings of $340K by developing and standardizing resident admission packet
• Supervised the complete re-branding of 7 properties- logos, signage, website creation, sales collateral
• Collaborated with 23 marketing directors to develop individual and detailed strategic marketing plans
• Recruited, trained and mentored 12 full time interns and 3 full-time marketing directors in 10 months
• Organized 1st company-wide Sales & Marketing Summit (75 attendees)

Riverside, California, US

• Achieved $4.8M in annual revenue, from bankruptcy to 95% occupancy, from sub-50%
• Focused marketing on world-class service program to differentiate from 119 competitors
• Achieved top 5 financial performance among 58 facilities in company within 12 months of acquisition

Provo, UT, US

• Authored and designed a 74-page team media guide, wrote and designed weekly media releases
• Organized and hosted national media teams throughout the season
• Managed the women’s soccer site at www.byucougars.com, accumulated season statistics

Salt Lake City, Utah, US

• Prepared and organized press room/seating on game nights and distributed press credentials
• Distributed media statistics during the game, facilitated post-game interviews with coaches and players

Salt Lake City, UT, US

• Coord./organized quarterly community service events for 120+ people, trained 4 new reps
• Conducted weekly leadership trainings for 20+, motivated individuals & taught principles of faith
• Created 12-week curriculum and taught English classes in classrooms of 50+ Brazilian students

Bachelor Of Science (Bs), Communications And Business

Education record