• 1st CSO in 30-year company history for 25 skilled nursing facilities, 4 Assisted Living/MC, home health, therapy• Stabilized business operations, re-shaped and re-built leadership and sales teams to flip financial performance with the purpose of preparing the company for a sale. • Re-engineered companywide recruiting strategy and ATS platform to empower field to find, hire and onboard more talent quicker, while successfully reducing the cost of new hire by 50%. • Led all marketing, business developing, design, social media, reputation management and sales efforts. • Architect of complete re-brand of all 29 facilities: logos, signage, websites, sales collateral, videos, photos

• Successfully licensed the Reverse Charades portfolio to industry leader Buffalo Games• Launched start-up and led R&D, design, manufacturing & marketing of party game Reverse Charades• 15+ game industry awards and 800k games sold (Target, Amazon, Barnes & Noble, Toys R Us)• Created Apple/Android apps (750K+ uploads), designed website content for ReverseCharades.com

My responsibilities included all brand management, long-range business development and strategic planning, market analysis, marketing & sales recruiting, onboarding and training, and optimizing patient and employee experience efforts for the organization.• Assumed role as 1st CMO in 40-year company history for 37 skilled nursing, 1 Assisted Living facilty• Guided the revenue for the company from brink of bankruptcy in 2014 to record breaking annual profitability; increasing Medicare 226% in 6 years• Broke all-time company occupancy records in 2nd year and broke higher census records every consecutive year since• Architect of complete re-brand of all 38 facilities: logos, signage, websites, collateral, videos, photos• Directed companywide sales and marketing efforts with 38 direct report field reps• Annually created unique sales goals and compensation structure for 38 different reps/facilities• Organized 12+ major marketing events annually (ie annual executive, leadership and marketing retreats)• Managed social media content and online reputation management for 38 properties on Yelp, Google, FB with 4.5-star rating average overall • Directed interior/exterior facility renovation during 2020 pandemic thru 2021 for all 38 facilities• Created/launched customer experience program based on Ritz Carlton Legendary Customer Service• Recruited half of corporate ops team, 3 regionals, 27 administrators, 125+ marketers

A joint venture with Intel and GE to develop innovative technology that enables independent living.• Directed nationwide sales for 2.5-year-old joint venture with $4.6M annual revenue, responsible for recruiting, training, ongoing development, and performance of 6 sales reps, 4 clinical consultants • Grew customer base 200% in 3 years, restructured the sales team and re-vamped sales territories • Created a customer friendly pricing structure based on extensive market & competitive research • Presidents’ Club ‘09, ‘10

• Became 1st business development director in company history for 34 facilities (CA, AZ, UT, WA).• Increased annual revenue $9.6M through consistent training and strategic marketing • Supervised the complete turnaround, re-branding and re-designing of 30 properties- including new logo/branding, signage, website creation, presentation videos and marketing and sales collateral• Recruited, trained and mentored 17 full-time marketing directors over 12 months• Delivered annual savings of $405K by developing and standardizing resident admission packet

• Internal promotion after 15 months as 1st sales/marketing director in company history • Delivered annual savings of $340K by developing and standardizing resident admission packet • Supervised the complete re-branding of 7 properties- logos, signage, website creation, sales collateral• Collaborated with 23 marketing directors to develop individual and detailed strategic marketing plans • Recruited, trained and mentored 12 full time interns and 3 full-time marketing directors in 10 months• Organized 1st company-wide Sales & Marketing Summit (75 attendees)

• Achieved $4.8M in annual revenue, from bankruptcy to 95% occupancy, from sub-50% • Focused marketing on world-class service program to differentiate from 119 competitors • Achieved top 5 financial performance among 58 facilities in company within 12 months of acquisition

• Authored and designed a 74-page team media guide, wrote and designed weekly media releases• Organized and hosted national media teams throughout the season • Managed the women’s soccer site at www.byucougars.com, accumulated season statistics

• Prepared and organized press room/seating on game nights and distributed press credentials • Distributed media statistics during the game, facilitated post-game interviews with coaches and players

• Coord./organized quarterly community service events for 120+ people, trained 4 new reps • Conducted weekly leadership trainings for 20+, motivated individuals & taught principles of faith • Created 12-week curriculum and taught English classes in classrooms of 50+ Brazilian students