Posy Jin Email & Phone Number

Shanghai, China

Location Shanghai, China

Led UPS China's marketing campaigns to drive business revenue and increase brand exposure.- Integrated Marketing: Planned and executed integrated marketing campaigns targeting B2B customers including digital marketing, brand marketing, media partnership etc.; Coordinated cross-functional teams (sales, product, customer service) and external vendors to ensure the smooth implementation of campaigns; - Content Marketing & Social Media Marketing: Developed local content strategy from internal & external research to customer buying process analysis; Guided editorial content calendar production for WeChat account and led the team on content creation and creative designs.- Brand Marketing: Managed brand image across various digital and offline platforms to ensure consistency and quality of brand representation. Planned and executed brand marketing activities to increase brand exposure and user engagement; - Customer Relationship Management: Initiated CRM campaigns based on different customer lifecycle from awareness, consideration, purchase, retention to advocacy; Responsible for campaign mechanism setup, ROI planning, budget control and communication plan.- SEO/SEM: Supervised local SEO/SEM projects with APAC team and vendors from keywords research & optimization, platform selection to support search engine marketing strategy mapping; Managed the local Baidu Wikipedia project to generate brand videos and UPS Wikipedia page optimization.- Event Planning: Coordinated with cross-functional teams to deliver webinars and exhibitions from pre-event preparation (media coordination, marketing content creation and event promotion), onsite support to post-event performance tracking and reporting;- Data Analytics: Generated visualized performance reports to measure and optimize all digital marketing campaigns, and assess against goals (ROI and KPIs).

Shanghai, China

Responsibilities: Provided localized marketing solutions for international brands to build up China’s brand presence and drive market performance from content marketing, social media marketing, email marketing (HubSpot), website localization (WordPress), SEO/SEM, advertising to webinars planning etc.; Leveraged analytical insights to develop performance reports and support decision-making with optimization recommendations to increase marketing effectiveness and ensure maximized ROI.Key Clients: UK DIT (British Embassy), Carrier, Danone, Grace, Chemours, Scrum AllianceSelected Achievements:- Launched and managed the social media account for Chemours (US Fortune 500) from content planning & creation, campaign proposal & execution to data analysis & reporting. Significantly increased account performance and achieved 100% boost of followers within 2 years;- Initiated the lead generation campaign for U.K. Departments for International Trade. to attract Chinese investors which successfully covered the target audience groups and received above 1million impressions and 50 media placements while exceeding the KPI in 3 months;- Executed the 0-1 product launch campaign for Danone Group from WeChat account setup, content planning and creation, KOL selection and promotion for “618 shopping festival”. Generated 25K impressions and 1K engagement with great conversions in a three-month campaign;- Organized and implemented media purchase project for Carrier in China covering key social platforms and industry media. Generated 114 million impressions and over 200K clicks in the 4-month campaign.

Shanghai

Shanghai, China

- Search Engine Marketing: Developed SEO strategies (on-page, off-page and technical) for company website, and coordinated across multiple departments to solve internal and external problems which eventually increased page ranks by 50%;- Digital Marketing: Launched the new international website and developed digital marketing strategies under tight budget which got enquires from over 10 countries with PV of 17,000 and over 7,000 UV within 6 months;- Market Research: Conducted online and offline market research to provide overview of the target market including competitors, market trends, customer profiles before new project launches;- Data Analytics: Monitored digital efforts and regularly reported data-driven actionable insights to improve website performance and customer experience.

Shanghai City, China

- Content Marketing: Produced customer facing collaterals under brand guidance by working with international creative team closely for branding consistency; Produced marketing content translation and localization to meet customer needs;- Market Research: Conducted key competitor market researches, produced business analysis reports to CEO which helped with product pricing, site locating and the launch of new products;- Email Marketing: Managed e-mail marketing programs, frequently released newsletter and email campaign for customer engagement and lead generation, operated and enriched email database.- Customer Relationship Management: Maintained good relationships with organizational clients. Ensured contract renewal and contributed to extra orders which worth 500,000 RMB.

Master Of Science, E-Business

Bachelor, E-Business