Jessica Poteet Email & Phone Number

Iceland

Reykjavík, Capital Region, Iceland

Leading Kaptio's marketing efforts during key growth phase for the company. Developed GTM strategy for new marketing team in 2023, including revamped positioning, messaging, branding, social media presence. Led efforts to create new website, foster new channels, elevate brand awareness. Designed and executed trade show and customer events at a variety of scales.

International

I work with startups all over the world to build and execute marketing and business strategies that fit their unique and challenging needs. I focus on designing holistic solutions, that bridge the creative with the analytical. Product Marketing | Digital Strategy | Content Creation | Business GrowthSelected projects include:**New Market Entry Strategy @ Wombat's City Hostels: managed joint business development + marketing initiatives, developing new market entry analyses and growth strategies for future developments in Italy for boutique hostel firm. Venice, Italy + Vienna, Austria.User segmentation; product positioning; competitor intelligence; stakeholder/customer interviews; pricing model; channel optimization; PR mock-ups. **Product Marketing @ inHEART: crafted and initiated strategy to successfully market and launch beta version of cardiac imaging service for surgeons at a seed-stage medtech startup. Bordeaux, France.Go-to-market plans; branding; user segmentation; positioning; business model refinement, user interviews; data analysis; pitch decks and investor pitching.**Digital Marketing Strategy @ Jingo & Friends: pivoting a subscription box service to a social media community and advertising platform. Developed strategies around online growth, and aggressively tested content and demographics to find keys to exponential growth. Singapore.Managing content consultants across three continents; writing/editing; graphic design; email campaigns; A/B testing; community & social media management; website redesign; advertising proposals; investor relations. Other projects:*Ross Intelligence [YC15] (SF) Inbound marketing and traction. *P-BAR (Paris, France) Social media and community management. *Stride Health (SF) Paid acquisition campaigns. *MidPrice (Hong Kong) Product marketing. *eLAB @ HEC (Paris, France) Graphic design and pitch decks. *PiplineAI (SF) Business strategy: Winner of the 2017 O'Reilly Media's The AI Conference Startup Showcase..

Iceland

Serving as projects manager and chief of staff to the COO/CFO to execute on human resources, logistics, finance, legal, and operational projects throughout the company during an exciting phase of strategy planning and growth. Deep focus on stakeholder management, internal communications, cross-functional meeting facilitation, and event management, as well as content strategist and ghost writer for top management communications and external marketing materials. Additionally, restructuring and championing the company's OKRs initiatives. I cross-trained in a variety of roles within the company to be able to backfill temporarily as needed in our ever-changing and growing organization. I have worked in sales, marketing, business development, and customer success roles throughout my tenure here. My first year with the company was with the burgeoning sales and marketing team.

Reykjavik, Iceland

Bringing simple sales solutions to businesses around the world with automated IoT technology. I was tasked with developing pitch and sales decks, event materials, sales playbooks, marketing strategy and plans, and branding guidelines.

San Francisco Bay Area

Managing special projects for the CEO and other senior leadership, while also providing expertise on other day-to-day activities across the company. Branding strategy; social media strategy and content; investor relations and pitch decks; pilot program roll-outs; real estate searches and negotiations, event planning, standardization of hiring practices; daily accounting.

Singapore

Project manager and business strategist for new business development projects in the Asia/Pacific region. Led large, international cross-functional teams for projects reporting to the VP/C-suite level.*Managed strategy, schedules, budgets, datasets, and personnel. *Synthesize team findings and data to create concise, convincing content for internal and external stakeholders to be used for informative decision making.*Building relationships with high-level government officials, internal executives, external business partners, and consultants.*Project lifecycle included: (1) building project framework strategy; (2) generating and implementing ideas, (3) testing hypotheses and recycle, (4) communicating findings, selling concepts/results to managers and stakeholders, and (5) build relationships with external stakeholders to execute.

Houston, Texas Area

Managed cross-fuctional, multinational team for high visibility new country entry project in Middle East for corporate business development, working in tandem with C-suite managers. *Led team during the apex of the project through a series of internal and external reviews and secure management buy-in. *Aligning stakeholders from Kurdistan, India, Bahrain, Austria, and U.S.*Won top level Chairman of the Board award for execution and results.

Houston, Texas

Managed teams of recruiters, subject matter experts, and HR professionals to recruit college grads into our North American operations. *Planned and coordinated logistics for wide range of recruiting, networking, and academic events.*Developed lean data analytic procedures to streamline efforts of screening, resulting in increased success relative to other local teams. *Mentored and interviewed with students, partners, and sponsors to create beneficial relationships.

Midwest

I wore cool coveralls, worked alongside the world's best engineers and landmen, studied ancient rocks, found hydrocarbons, and solved the nation's energy problems one tarantula stampede and broken food fryer at a time.

Master Of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Master's thesis: hospitality industry new ventures in the Italian market. Focus areas of study: Marketing.

Marketing

A selective Bay Area bootcamp focusing on growth marketing, product design, and business development in the Silicon Valley startup.

Arabic Language Studies

Masters Of Science, Geology

Bachelor Of Science (B.S.), Geology/Earth Science, General

Activities and Societies: Emphasis in Japanese Language studies and Astrophysics

Astronomy And Astrophysics

Immersion seminars for pre-collegiate students.