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With a career spanning 30+ years, I've held senior executive roles, focusing on start-ups, growth management, and international sales/marketing. Joining as the second member of an angel-funded start-up in '99, I proudly drove EquipNet's growth. Over time, I guided it to become the world's largest industrial asset management firm, serving clients in 170 countries.Championing Sustainability: Spearheading EquipNet's efforts, I lead in providing measurable sustainability solutions, guiding clients into the circular economy. This commitment reflects my aim to create lasting value while positively impacting the global community.
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Managing Director - ServicesEquipnetCanton, Ma, Us
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Managing Director3S Circular Jan 2024 - Present3S Circular is an umbrella network for companies that want to take advantage of crowd sourcing circular economy services that help organizations achieve their sustainability goals.The companies represented in 3S Circular focus on four main areas of the United Nations Sustainability Agenda; #8 Decent Work and Economic Growth, #9 Industry, Innovation, and Infrastructure, #12 Responsible Production and Consumption, and #17 Partnerships for the Goals. -
Managing Director, Vice President Sales & MarketingEquipnet Oct 2017 - PresentCanton, Ma, UsGuiding a team of international sales and marketing professionals, who together speak a multitude of languages, I've had the privilege of contributing to EquipNet's consistent growth. EquipNet's conducts business in 170 countries, serving diverse manufacturing sectors including Biopharmaceutical, Chemical, R&D, Food, Personal Care, Electronics, and Aerospace.Our mission encompasses not only the provision of software, consulting services, and negotiated sales but also facilitating impactful industrial equipment sales and auctions.
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Vice President MarketingEquipnet Jul 1999 - Oct 2017Canton, Ma, UsI built an integrated marketing strategy that hinged on the value of authentic content. During this tenure, I created and managed a diverse, in-house marketing team that spearheaded critical aspects such as SEO, content creation, proposal crafting, web design, trade show orchestration, and multilingual branding across various platforms.
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Manager Of Ebusiness And Sales AutomationJohn Crane 1998 - 1999Slough, United Kingdom , GbDuring an era where the web was in its early stages, I took on a pivotal role following John Crane's acquisition of EG&G Sealol, shaping the e-commerce blueprint for an industrial manufacturing institution with an 80-year legacy. This involved crafting an online identity, breathing fresh life into branding, and enabling sales through strategic e-commerce maneuvers. -
Marketing Communications ManagerEg&G Sealol 1993 - 1998Responsible for EG&G Sealol's internal marketing communications team. I guided this in-house group through the transition from traditional 20th Century marketing such as print advertising, print collateral, and trade show management, into a more forwared-thinking approach using video production, the web, and email marketing, culminating in streamlined operations and cost savings.This was a pivotal role in ushering EG&G Sealol into the digital era, crafting a compelling online presence. The pre-web era saw our exploration of internal analytics, leveraging video as a communication tool even before platforms like Vimeo and YouTube emerged. Through a spirit of innovation, we set the stage for the company's continued growth.
Ben Potenza Skills
Ben Potenza Education Details
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Syracuse UniversityS. I. Newhouse School Of Public Communications
Frequently Asked Questions about Ben Potenza
What company does Ben Potenza work for?
Ben Potenza works for Equipnet
What is Ben Potenza's role at the current company?
Ben Potenza's current role is Managing Director - Services.
What is Ben Potenza's email address?
Ben Potenza's email address is bp****@****ork.com
What is Ben Potenza's direct phone number?
Ben Potenza's direct phone number is +178184*****
What schools did Ben Potenza attend?
Ben Potenza attended Syracuse University.
What are some of Ben Potenza's interests?
Ben Potenza has interest in Fox News (Cable News Network), The Wall Street Journal, Quora, Biotechnology, Social Networks (Online), Tweetdeck, Search Engine Optimization (Seo), Wikileaks, Hubspot, Web Marketing.
What skills is Ben Potenza known for?
Ben Potenza has skills like Email Marketing, Management, Marketing, Lead Generation, Marketing Strategy, Start Ups, Social Media, Account Management, Sales, Social Networking, New Business Development, Sem.
Who are Ben Potenza's colleagues?
Ben Potenza's colleagues are Kyle Dobkins, Monica Ruiz, Howard Rosichan, Nick Rossi, Nick Rossi, Lena Morano, M.s, Andrew Dorothy.
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