Chip Potter Email and Phone Number
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A proven executive with diverse senior level experience across marketing, business strategy and cross-functional leadership. Focused on insight-driven knowledge to craft plans that drive business growth and team development. A successful career with increasing responsibilities in the food industry with global and regional manufacturers as well as non-profit association management.
Burry Foods
View- Website:
- burryfoods.com
- Employees:
- 19
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Vice President, Marketing And Product ManagementBurry Foods Dec 2023 - PresentGreater Chicago AreaI'm responsible for Burry's overarching marketing efforts along with operational aspects including manufacturing management , product sourcing, new product development, and quality. I collaborate with sales across our current portfolio and in the development of new opportunities that leverage our capabilities.
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DirectorPrairie City Bakery Mar 2022 - Dec 2023 -
DirectorSmithbucklin Jan 2017 - Mar 2022Greater Chicago AreaAs Director in the SmithBucklin Business + Industry practice, I lead the strategic direction, business operations and financial health for the Research Chefs Association (RCA) as Executive Director.I work hard to leverage my general management, marketing and customer development success to help organizations improve their connection with customers, suppliers, members, and other important stakeholders. I strive to solidify operations and to effectively manage budgets that drive sustainable portfolio and financial growth. -
Vice PresidentNational Automatic Merchandising Association Dec 2014 - Dec 2016Greater Chicago AreaSenior leader driving strategic development of value-add programs, research and communications to enhance membership experience and increase overall industry participation with NAMA; liaison for coffee industry. -
Marketing ConsultantTippin'S Homestyle Foods Aug 2014 - Dec 2014Kansas City, KsReporting to the company president for this manufacturer of pies, baked goods and soups for instore deli/bakery and foodservice customers. Re-defined brand strategies for Tippin’s fresh pie business, re-organized product portfolio, developed go-to-market strategies and pricing structure, and assisted with annual business plan development.
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Vice President MarketingDawn Food Products Aug 2011 - Aug 2014Jackson, Michigan AreaSenior leader for the marketing team, encompassing $780 million US business across multiple sales channels; led product marketing, marketing research, customer marketing and marketing communications. • Category P&L responsibility for $780 million net sales (2013); eight direct reports; total team of 22.• Generated $40 million in new business across multiple sales channels during period of internal restructuring.• Grew margins by $15 million through new pricing strategies, improved mix and SKU rationalization.• Developed the “Core Bakery Program” – A comprehensive platform to manage multiple, cross-functional project streams, giving Dawn an ongoing competitive advantage.• Developed “Bakery Path to Purchase” platform combining proprietary research on consumer mindsets and need states along with category management data; leveraged the analysis to support strategic customer opportunities; implemented learnings to drive the “Dawn Label” portfolio across small and large customers.• Collaborating with Finance and Sales, implemented a new pricing strategy to ensure consistent prices across customers.• Implemented procedures for customer-driven and marketing-driven new product development to optimize resources and deliver margin goals. -
Marketing DirectorDawn Food Products Dec 2008 - Aug 2011Jackson, Michigan AreaInstalled a traditional Marketing organization; hired new managers, established roles and responsibilities, introduced financial reporting and analysis, implemented a centralized annual business planning process.• Increased revenues by $14 million through large account initiatives plus a renewed focus on Dawn Label products.• Led proprietary shopper and customer research projects, driving new product launches and communication strategies.• Developed communications and PR strategy across print and digital, including Dawn’s first web video campaigns.• Implemented SKU rationalization into marketing (previously decentralized across finance, operations and marketing) to optimize margins and production efficiency.
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ConsultantDawn Food Products Aug 2008 - Dec 2008Developed and implemented a new marketing strategy for Dawn's Cake portfolio, leading to development of the 2009 business plan. Recommended an organizational structure to evolve marketing into a strategic partner with other functions.
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Director, Growth Channels, Cheese & DairyKraft Foods, Inc. May 2007 - Feb 2008Glenview, IllinoisLed the $390 million portfolio in Club, Convenience, Drug, Dollar, Natural and Limited Assortment channels.- Delivered 5% revenue growth versus 2006 at Costco through two quarterly promotional programs- Built the 2008 business plan by defining strategic priorities, identifying focus product categories, securing resources and building sales strategies -
Director, Marketing Services And ImcKraft Foods, Inc May 2005 - May 2007Glenview, IlIntroduced a new marketing strategy framework to facilitate improved business analysis and the development of innovative ideas to drive growth with foodservice operators. - Partnered with Retail sectors to drive brand ubiquity for relevant Kraft brands- Created global marketing training module to include the “away from home” consumer into Retail marketing plans- Owned the Division's communications strategies: Improved the awareness of key brands while building the Division’s image within the industry- Directed the culinary staff to support category marketing, key customer initiatives and new product development- Managed overall staff of 14, with four direct reports
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Marketing Director, EnhancersKraft Foods, Inc. Jan 2004 - May 2005Glenview, IllinoisLed the Foodservice Enhancers business, generating $285 million revenue, encompassing dressings, condiments, A.1.® steak sauce, Grey Poupon®, and barbecue sauce businesses.- Increased revenue by 7% and margin by 4% through line extensions and branded programs with national QSR chains, including Subway and Burger King- Managed five direct reports
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Sr. Business ManagerKraft Foods, Inc May 2002 - Jan 2004
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Business ManagerKraft Foods, Inc Jan 2002 - May 2002
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Customer Business ManagerKraft Foods, Inc. Dec 1998 - Jan 2002
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Sr. Associate Business ManagerKraft Foods, Inc May 1997 - Dec 1998
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Associate Business ManagerKraft Foods, Inc. Aug 1996 - May 1997
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Assistant Account Executive To Management SupervisorVarious Advertising Agencies 1988 - 1996Agencies In Cincinnati And ChicagoDeveloped and executed advertising for consumer and B2B clients including Procter & Gamble, Johnsonville Foods, Kraft Foods, and Keebler. - Partnered with clients to understand business objectives, and developed advertising strategies to help deliver those objectives- Developed and executed research to understand product benefits, then built full communication plans across different media platforms to deliver the message effectively and efficiently- Used project management skills to handle internal administration of advertising campaigns- Partnered with creative teams to build recommendations, and made final client presentations to gain campaign approvals
Chip Potter Skills
Chip Potter Education Details
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Marketing
Frequently Asked Questions about Chip Potter
What company does Chip Potter work for?
Chip Potter works for Burry Foods
What is Chip Potter's role at the current company?
Chip Potter's current role is Where diverse marketing leadership and a passion to bring great food to the world come together..
What is Chip Potter's email address?
Chip Potter's email address is po****@****att.net
What is Chip Potter's direct phone number?
Chip Potter's direct phone number is +131234*****
What schools did Chip Potter attend?
Chip Potter attended Depaul University - Charles H. Kellstadt Graduate School Of Business, Miami University.
What skills is Chip Potter known for?
Chip Potter has skills like Customer Insight, Brand Management, Marketing Strategy, Cross Functional Team Leadership, Strategy, Management, Crm, Marketing, Product Development, P&l Management, Consumer Products, Shopper Marketing.
Who are Chip Potter's colleagues?
Chip Potter's colleagues are Gerard Mitchell, Pat Uli, Mike Rush, Rachel Weatherly, Patrick Uli, Angel Ortiz, Mba, Nicholas Faerber.
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Chip Potter
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