Chip Potter Email & Phone Number

Greater Chicago Area

I'm responsible for Burry's overarching marketing efforts along with operational aspects including manufacturing management , product sourcing, new product development, and quality. I collaborate with sales across our current portfolio and in the development of new opportunities that leverage our capabilities.

Greater Chicago Area

As Director in the SmithBucklin Business + Industry practice, I lead the strategic direction, business operations and financial health for the Research Chefs Association (RCA) as Executive Director.I work hard to leverage my general management, marketing and customer development success to help organizations improve their connection with customers, suppliers, members, and other important stakeholders. I strive to solidify operations and to effectively manage budgets that drive sustainable portfolio and financial growth.

Greater Chicago Area

Senior leader driving strategic development of value-add programs, research and communications to enhance membership experience and increase overall industry participation with NAMA; liaison for coffee industry.

Kansas City, Ks

Reporting to the company president for this manufacturer of pies, baked goods and soups for instore deli/bakery and foodservice customers. Re-defined brand strategies for Tippin’s fresh pie business, re-organized product portfolio, developed go-to-market strategies and pricing structure, and assisted with annual business plan development.

Jackson, Michigan Area

Senior leader for the marketing team, encompassing $780 million US business across multiple sales channels; led product marketing, marketing research, customer marketing and marketing communications. • Category P&L responsibility for $780 million net sales (2013); eight direct reports; total team of 22.• Generated $40 million in new business across multiple sales channels during period of internal restructuring.• Grew margins by $15 million through new pricing strategies, improved mix and SKU rationalization.• Developed the “Core Bakery Program” – A comprehensive platform to manage multiple, cross-functional project streams, giving Dawn an ongoing competitive advantage.• Developed “Bakery Path to Purchase” platform combining proprietary research on consumer mindsets and need states along with category management data; leveraged the analysis to support strategic customer opportunities; implemented learnings to drive the “Dawn Label” portfolio across small and large customers.• Collaborating with Finance and Sales, implemented a new pricing strategy to ensure consistent prices across customers.• Implemented procedures for customer-driven and marketing-driven new product development to optimize resources and deliver margin goals.

Jackson, Michigan Area

Installed a traditional Marketing organization; hired new managers, established roles and responsibilities, introduced financial reporting and analysis, implemented a centralized annual business planning process.• Increased revenues by $14 million through large account initiatives plus a renewed focus on Dawn Label products.• Led proprietary shopper and customer research projects, driving new product launches and communication strategies.• Developed communications and PR strategy across print and digital, including Dawn’s first web video campaigns.• Implemented SKU rationalization into marketing (previously decentralized across finance, operations and marketing) to optimize margins and production efficiency.

Developed and implemented a new marketing strategy for Dawn's Cake portfolio, leading to development of the 2009 business plan. Recommended an organizational structure to evolve marketing into a strategic partner with other functions.

Glenview, Illinois

Led the $390 million portfolio in Club, Convenience, Drug, Dollar, Natural and Limited Assortment channels.- Delivered 5% revenue growth versus 2006 at Costco through two quarterly promotional programs- Built the 2008 business plan by defining strategic priorities, identifying focus product categories, securing resources and building sales strategies

Glenview, Il

Introduced a new marketing strategy framework to facilitate improved business analysis and the development of innovative ideas to drive growth with foodservice operators. - Partnered with Retail sectors to drive brand ubiquity for relevant Kraft brands- Created global marketing training module to include the “away from home” consumer into Retail marketing plans- Owned the Division's communications strategies: Improved the awareness of key brands while building the Division’s image within the industry- Directed the culinary staff to support category marketing, key customer initiatives and new product development- Managed overall staff of 14, with four direct reports

Glenview, Illinois

Led the Foodservice Enhancers business, generating $285 million revenue, encompassing dressings, condiments, A.1.® steak sauce, Grey Poupon®, and barbecue sauce businesses.- Increased revenue by 7% and margin by 4% through line extensions and branded programs with national QSR chains, including Subway and Burger King- Managed five direct reports

Agencies In Cincinnati And Chicago

Developed and executed advertising for consumer and B2B clients including Procter & Gamble, Johnsonville Foods, Kraft Foods, and Keebler. - Partnered with clients to understand business objectives, and developed advertising strategies to help deliver those objectives- Developed and executed research to understand product benefits, then built full communication plans across different media platforms to deliver the message effectively and efficiently- Used project management skills to handle internal administration of advertising campaigns- Partnered with creative teams to build recommendations, and made final client presentations to gain campaign approvals

Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing