Creative direction, strategy, ideation, and performance marketing design.

• Built, led, and managed high-performing marketing design team• Hands-on design and art direction for digital marketing campaigns, Landing Pages, paid social, videos, CRM emails, brand awareness, user acquisition, and full-funnel display marketing• Elevated the Match brand and drove awareness to prospective subscribers using fresh thinking, data insights, and consistent storytelling• Collaborated with analytics team using data to identify opportunities for new creative direction and strategy• Reduced design review time by 33% by deploying an internal tool and process which lead to a 66% productivity gain for the design team• Increased sign-up conversion rate 18% by designing a multi-step registration page• Oversaw 6 straight years of double-digit percent subscriber growth by building brand trust and engaging customers across multiple touch points

Designed performance marketing creative to grow awareness, relevancy, and conversions for fitness and beauty brands. Helped launch the company’s first online marketing campaigns reaching over $20 million in sales across it’s portfolio of products

Delivered entertainment mini-sites, media, and banners for several Disney properties ranging from Jonas Brothers to Princess and the Frog.

Worked in partnership with marketing and development teams to create marketing campaign creative Oversaw the interactive design, flash media, and banner development for Disney Family.com, FamilyFun.com, and Kaboose.com. Designed community pages for Disney Family.com (2009 Webby Award for Best Family / Parenting Site)

Led strategy, ideation, and execution for multiple client projects simultaneously. Coordinated with usability and information architecture teams to translate business requirements into effective interactive solutions. Created hour estimates, oversaw resources, and provided art direction required to complete delivery of campaigns on time, on budget, and on vision. Managed and led up to 5 direct reports.

Designed and created interactive content and animation for Disney sites including Disneyland, Disney Cruise lines, Disneyworld, My Disney Vacation, Disney Golf, Adventures by Disney, and Disney Parks. Handled resourcing and project workflow to meet deadlines. Mentored junior designers.

Design lead for streaming video game start-up. Partnered with cross-functional teams to develop the conceptual and strategic direction for projects. Owned all visual aspects of the brand from discovery to identity for product launch.

Responsible for motion graphics and dynamic content for Screenblast. Collaborated with vendors providing feedback and guidance to ensure alignment on creative goals.

Web design and creation of shockwave games for entertainment websites. Clients included; AFI, Fox, IMAX, Sony, Universal, and UPN.