As the founder of WatElse, I am dedicated to making designer fashion accessible to everyone. My role involves conceptualizing and designing collections that resonate with diverse audiences while ensuring affordability without compromising quality. I lead the brand’s vision by researching emerging trends, sourcing materials, and overseeing production processes. Additionally, I focus on building a strong brand identity that reflects creativity and inclusivity. WatElse is not just a clothing line;… Show more As the founder of WatElse, I am dedicated to making designer fashion accessible to everyone. My role involves conceptualizing and designing collections that resonate with diverse audiences while ensuring affordability without compromising quality. I lead the brand’s vision by researching emerging trends, sourcing materials, and overseeing production processes. Additionally, I focus on building a strong brand identity that reflects creativity and inclusivity. WatElse is not just a clothing line; it’s a movement to empower individuals through stylish, affordable fashion. Show less

As a freelance fashion designer, I collaborate with various clients to bring their creative visions to life. My role involves conceptualizing unique designs, creating detailed sketches, and selecting fabrics that align with each client's brand identity. I provide tailored solutions for fashion collections, including women's and men's wear, while staying attuned to market trends and consumer preferences. This flexible position allows me to enhance my skills in design and project management while… Show more As a freelance fashion designer, I collaborate with various clients to bring their creative visions to life. My role involves conceptualizing unique designs, creating detailed sketches, and selecting fabrics that align with each client's brand identity. I provide tailored solutions for fashion collections, including women's and men's wear, while staying attuned to market trends and consumer preferences. This flexible position allows me to enhance my skills in design and project management while building strong relationships within the fashion industry. Show less

At Reliance Ritu Kumar, I contributed to launching various collections by conducting in-depth research on fashion trends, concepts, and themes. I collaborated with the design team to develop over 50 unique styles, ensuring the brand's signature aesthetic was maintained while incorporating modern fashion trends.

In my role at Arvind Lifestyle, I managed multiple subordinate brands, including US Polo, Tommy Hilfiger, Calvin Klein, and Arrow. I was responsible for curating product portfolios and aligning them with current fashion trends to meet customer needs. By engaging directly with customers, I provided personalized styling advice, ensuring a tailored shopping experience. I also collaborated with marketing teams to optimize product displays, enhancing visual merchandising and driving sales while… Show more In my role at Arvind Lifestyle, I managed multiple subordinate brands, including US Polo, Tommy Hilfiger, Calvin Klein, and Arrow. I was responsible for curating product portfolios and aligning them with current fashion trends to meet customer needs. By engaging directly with customers, I provided personalized styling advice, ensuring a tailored shopping experience. I also collaborated with marketing teams to optimize product displays, enhancing visual merchandising and driving sales while maintaining brand identity. Show less