Poulomi Deb Email & Phone Number

Vejle, South Denmark, Denmark

Vejle Area, Denmark

IDCN in collaboration with partner companies, help spouses of moving internationals integrate professionally in Denmark, by organizing events and workshops among other things.After having moved through several roles within IDCN, I am currently in the role of the Partner President (Strategy Team Lead), wherein my key tasks among other things are to manage the team of international volunteers, build and maintain relations with partner companies and their likes, and oversee the planning and execution of events, workshops.

Aarhus, Middle Jutland, Denmark

COFF is a sustainable fashion community, which supports fashion designers and clothing manufacturers who strive to bring around green revolution in the fashion industry.In my role, I wrote copy and created contents for its social media platforms and website. Besides, I lead the marketing team responsible for managing social media activations, website content (we created a new website) and other marketing initiatives.

Bengaluru, Karnataka, India

- Developed and tested new concepts and product ideas for foraying into white space areas of personal care segment- Monitored competition and analysed trends- Led and implemented packaging design strategy for Himalaya’s Men Care, Oral Care & Body soap range. My latest work was launch of Himalaya Ayurveda Clear Skin soap among others.

Kolkata Area, India

Was the custodian for brand Boroplus Antiseptic Cream and its extension (new product launches). It is the market leader in antiseptic cream and moisturizing cream segments in India, competing with the likes of global brands Vaseline and Ponds.- Prepared brand positioning strategy and created brand identity - Developed concepts and issued briefs for product development (product formulation)- Developed packaging designs along with packaging team and design agencies- Worked on pricing strategy and calculated sales volume projections- Performed analytics on syndicated data like Nielsen Retail Audit and Kantar IMRB Household Panel, and commissioned custom researches like concept test, ad test etc. - Managed marketing budgets- Collaborated with creative agencies to develop marketing campaigns, commercials and ads - Evaluated media plans and implemented media communication campaigns: TV, Print, Radio, Digital, Social Media, Outdoor, Fairs & Events, Press Releases etc. - Created content for marketing materials and website

Kolkata Area, India

Kolkata Area, India

Chennai Area, India

Managed brand Medimix's range of products - soap, facewash and prickly heat powder. Medimix soap is a leading brand in the Ayurvedic segment.- Developed marketing collateral and branded merchandise to support brand campaigns- Planned and implemented promotional activities - Fairs & Events, Retail branding, Visual display in-store etc.- Managed packaging artworks

Mumbai Area, India

Was responsible for improving sales business and visibility of brand Medimix in retail chains of Mumbai region

New Delhi Area, India

Market Research - Conducted survey to find out popular and relevant media vehicle, for the company to create brand awareness among its target audience.

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce

Activities and Societies: Volunteer member at National Service Scheme